Head of Marketing
Skills
About This Role
Overview
Who We Are!
Back in 2019, spiderSilk was born with a bold idea: build regional, sovereign cybersecurity IP that could stand tall on the global stage.
Our mission?
To shake up the way organizations protect their ever-changing digital worlds with continuous, intelligent, and autonomous security that doesn’t miss a beat.
We’re a global mix of curious minds, problem-solvers, and passionate builders, all united by one goal: making the internet a safer place for everyone.
Around here, we thrive on vision, energy, and a strong sense of ownership.
If this feels like your kind of crew, you’ll probably fit right in.
About The Role
We’re seeking a Head of Marketing with deep curiosity and a passion for cybersecurity and AI to lead our marketing efforts.
In this role, you’ll craft and execute integrated marketing campaigns that communicate the power of AI-driven cybersecurity, helping organizations understand, trust, and adopt autonomous defense technologies.
You’ll work closely with leadership, product, and sales teams to shape spiderSilk’s voice in a rapidly evolving industry, positioning us as the thought leader in sovereign, intelligent, and continuous security.
Responsibilities
- Develop and execute a comprehensive marketing strategy focused on cybersecurity and AI-driven products.
- Build and maintain a strong brand narrative around autonomous security, exposure management, and threat intelligence.
- Lead content creation across formats such as blogs, whitepapers, social media, case studies, videos, and webinars. Highlighting technical depth with accessible storytelling.
- Collaborate with product and research teams to translate complex AI and cybersecurity concepts into compelling value propositions.
- Manage and optimize digital marketing campaigns (SEO, SEM, LinkedIn Ads, email marketing, and content syndication).
- Drive demand generation and lead nurturing to support the global sales pipeline.
- Establish and track KPIs and analytics to measure campaign performance and ROI.
- Oversee event participation and thought leadership opportunities like conferences, webinars, and partnerships within the cybersecurity and AI communities.
- Work cross-functionally with designers, engineers, and researchers to create authentic, high-impact marketing materials.
Qualifications
- 8–12 years of experience in Enterprise SaaS marketing, preferably within cybersecurity, AI, or deep-tech industries.
- Strong understanding of cybersecurity ecosystems, trends, and buyer personas.
- Demonstrated ability to market technical or AI-powered products to enterprise audiences.
- Proficiency in digital marketing tools and analytics platforms (HubSpot, Google Analytics, LinkedIn Campaign Manager, etc.).
- Excellent storytelling, copywriting, and communication skills and be able to simplify complexity without losing substance.
- Experience collaborating with technical teams and executives to align marketing strategies with product vision.
- Creative mindset with a data-driven approach to optimization and growth.
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (Master’s preferred).
- Familiarity with AI-driven marketing automation tools and analytics.
- Understanding of LLMs, AI Agents, and cybersecurity automation trends.
- Experience in building thought leadership programs and managing PR/brand partnerships.
- Track record of successful product or brand launches in fast-paced technology environments.
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