Head of Marketing

The

Scope

• Lead the annual and long-term marketing strategy across a diverse portfolio spanning pharmaceuticals, nutraceuticals, health foods, and consumer wellness categories.
• Drive brand growth, positioning, and visibility across healthcare, pharmacy, retail, e-commerce, digital, trade, events, and corporate channels.
• Develop and execute integrated marketing plans, campaign calendars, trade initiatives, digital programs, and customer engagement activities aligned to commercial priorities.
• Serve as the primary marketing partner for global principals, leading annual marketing plans, co-funded initiatives, launching, approvals, performance reviews, and strategic alignment.
• Oversee corporate communications, public relations, internal and external communications, corporate branding, digital platforms, social media, and reputation management.
• Lead healthcare professional engagement, educational initiatives, pharmacist training programs, consumer outreach activities, and customer engagement programs.
• Drive go-to-market strategies for new brands and product launches, including positioning, launch planning, sales enablement, and post-launch performance reviews.
• Build and strengthen relationships with principals, retailers, healthcare institutions, industry stakeholders, agencies, and strategic partners.
• Leverage market intelligence, customer insights, category trends, and performance analytics to identify opportunities and guide strategic decision-making.
• Lead the marketing function, including budget planning, ROI-based investment decisions, agency management, team development, capability building, and performance management to deliver measurable business impact.
• Build marketing capability across the function by improving team skills, ways of working, planning discipline, reporting standards, and cross-functional collaboration.

What Makes You a Strong Fit

• You understand how marketing contributes to revenue growth, sell-out, customer engagement, portfolio expansion, and market share.
• You can balance strategy with execution, without losing sight of commercial outcomes.
• You have worked across healthcare, pharmaceutical, nutraceutical, FMCG, retail, distribution, or similar multi-brand environments.
• You can manage principals, agencies, internal stakeholders, commercial teams, and senior leadership with confidence.
• You know how to use market data, shopper insights, customer feedback, digital performance, and campaign results to improve decisions.
• You can lead a team with clarity, structure, accountability, and practical follow-up.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, Healthcare, Pharmacy, Science, or a related field. MBA required.
• 15+ years of marketing experience, including at least 5 years in a senior leadership role.
• Proven experience within healthcare, pharmaceuticals, nutraceuticals, consumer health, wellness, or similarly regulated industries.
• Experience working with regulated products, product claims, principal guidelines, and advertising approval processes.
• Strong track record managing multi-brand portfolios, product launch, annual marketing plans, budgets, and cross-functional initiatives.
• Experience leading omnichannel marketing across healthcare, retail, pharmacy, trade, digital, and customer engagement channels.
• Experience working with global brand partners and managing strategic stakeholder relationships.
• Strong understanding of brand management, trade marketing, corporate communications, and digital marketing.
• Commercially minded with the ability to translate marketing investments into measurable business results.
• Proven experience leading and developing high-performing marketing teams.
• UAE/GCC market experience is strongly preferred.
• This Role May Not Be the Right Fit If
• You prefer a purely creative marketing role without strong commercial accountability.
• You are not comfortable working across multiple brands, channels, stakeholders, and priorities.
• You prefer strategy-only roles and do not want to stay close to execution, performance, and follow-up.
• You have limited exposure to trade, retail, pharmacy, e-commerce, or principal-led brand environments.