Head of Marketing

Overview

DAMAC Properties

Binghatti

Role Overview

Marketing Strategy & Leadership

• Define and execute the company’s end-to-end marketing strategy
• Build, position, and protect a
• premium boutique brand identity
• in the Dubai real estate market
• Lead, mentor, and scale the marketing team and external partners
• Partner closely with Sales and Leadership to drive revenue and market presence
• Own marketing budgets, forecasting, and ROI accountability

Demand Generation & Performance Marketing

• Drive high-quality, conversion-focused lead generation across digital channels, portals, and offline initiatives
• Oversee Google Ads, Meta Ads, programmatic campaigns, and property portals
• Ensure CRM integration, lead attribution, and funnel optimisation
• Track and optimise CPL, CAC, ROI, and conversion performance

Brand, Content & Positioning

• Own brand messaging across all platforms (LinkedIn, Instagram, website, PR, events)
• Lead content strategy including thought leadership, project launches, and storytelling
• Ensure consistent, premium brand execution across all customer touchpoints

Developer & Campaign Management

• Manage relationships with developers and strategic partners
• Lead go-to-market strategies for off-plan and secondary market launches
• Oversee agencies, media buyers, designers, videographers, and production partners

Reporting, Insights & Market Intelligence

• Deliver executive-level dashboards and marketing reports
• Monitor market trends, competitor activity, and campaign benchmarks
• Translate insights into strategic improvements and growth initiatives

Qualifications & Requirements

• **Minimum 5 years of marketing experience in UAE real estate (mandatory)**
• Proven leadership experience within a brokerage or developer environment
• Strong understanding of Dubai off-plan and secondary market dynamics
• Deep expertise in performance marketing, lead generation, and CRM systems
• Experience managing marketing budgets, teams, and agencies
• Excellent communication, strategic thinking, and stakeholder management skills

Preferred Attributes

• Experience working with boutique or premium real estate brands
• Knowledge of DLD, RERA, and real estate advertising compliance
• Data-driven mindset with strong analytical capabilities
• Startup or high-growth environment experience

Compensation & Benefits