Head of Marketing
Role Overview
Lead strategic marketing across a portfolio of large-scale B2B exhibitions, conferences, and trade shows.
The posting states that technology-sector experience is mandatory.
Key Skills for This Role
Full Job Posting
Role overview
Lead strategic marketing across a portfolio of large-scale B2B exhibitions, conferences, and trade shows.
The posting states that technology-sector experience is mandatory.
Key responsibilities
- Develop marketing strategies that drive visitor acquisition, delegate registrations, and brand visibility across multiple events.
- Lead integrated campaigns across digital, content, partnerships, media, and PR.
- Manage and mentor the marketing team, aligning execution with commercial objectives.
- Partner with sales, production, and conference teams to support sponsorship, exhibition, and delegate revenue targets.
- Oversee portfolio brand positioning, messaging, and market expansion.
- Analyze campaign performance and optimize activity for ROI and audience growth.
Experience and education
- Technology-sector experience is mandatory.
- At least two years of experience in a marketing management position.
- A bachelor’s degree in Marketing, Business, Communications, or a related discipline is required.
- B2B event marketing experience is required; experience with exhibitions, conferences, trade shows, or media is preferred.
Marketing and leadership qualifications
- Strong understanding of audience acquisition, digital marketing, and integrated campaign execution.
- Experience with data-driven marketing, CRM platforms, marketing automation, and campaign performance analysis.
- Experience planning and delivering large-scale, multi-channel marketing initiatives and managing strategic partnerships.
- Strong written and verbal communication, presentation, leadership, and people-management capabilities.
- Highly organized, able to manage multiple projects, and able to translate data into practical strategies.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Salt
SDET Lead
Abu Dhabi, UAE
The employer is seeking an experienced SDET Lead to guide quality engineering across multiple platforms. The role combines hands-on test automation, performance engineering, observability, and AI-assisted testing with te
Presentation Designer
Abu Dhabi, UAE
The employer is seeking a designer to create polished presentations and visual communications for business strategy, leadership and corporate initiatives. Candidates need a strong presentation-design portfolio, advanced
Quality Assurance Specialist - Fashion
, UAE
The employer is seeking a fashion quality assurance specialist to oversee product quality, supplier compliance, testing, and documentation. The role requires knowledge of GCC testing requirements and AQL standards, with
Office Operations Manager - Russian Speaker
, UAE
The employer is seeking an Operations Manager to support a growing team, covering HR, legal, office management, and finance operations. The role involves company and employee onboarding, employment administration, vendor
Senior Account Director
, UAE
A global agency is seeking a senior client lead to manage a global skincare brand account across creative and social work. Candidates need agency experience leading complex client relationships, strong creative and socia
Senior Customer Success Manager
, UAE
The employer is seeking a Senior Customer Success Manager to own strategic enterprise relationships in cybersecurity and OT security. You will drive onboarding, adoption, retention, renewals, and expansion while engaging
Senior SAP Technical Consultant – S/4HANA, BTP & Agentic AI
, UAE
The employer seeks a hands-on Senior SAP Technical Consultant for an enterprise transformation programme focused on S/4HANA, BTP, SuccessFactors extensions, and Agentic AI. Applicants need 8+ years of SAP technical devel
Corporate Sales Manager
, UAE
A luxury corporate gifting company seeks a Sales Manager to win new B2B business, grow client accounts, and deliver revenue across the UAE and GCC. Candidates should bring 4+ years of B2B sales experience, a record of wi
SDET Lead
Abu Dhabi, UAE
Presentation Designer
Abu Dhabi, UAE
Quality Assurance Specialist - Fashion
, UAE
Office Operations Manager - Russian Speaker
, UAE
Senior Account Director
, UAE
Senior Customer Success Manager
, UAE
Senior SAP Technical Consultant – S/4HANA, BTP & Agentic AI
, UAE
Corporate Sales Manager
, UAE