Head of Brand & Growth
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Key skills for this role
About the Role
Uplift People Consulting is partnering with a UAE-based marketplace startup to hire a Head of Brand & Growth as a founding team member. The role involves owning brand strategy, community building, content, and acquisition/retention.
Key Skills for This Role
Responsibilities
- Own the voice, visual identity, and tone of the brand across every touchpoint
- Brief and oversee creative output — campaigns, content, collateral, and platform experience
- Ensure every customer interaction reflects the brand purpose
- Build and lead our community from the ground up — recruit, engage, retain
- Own our community programmes from design to execution
- Create the systems, comms, and rhythms that make community members feel seen and motivated
- Translate community insight into product and content feedback loops
- Lead content strategy across Instagram, TikTok, and other relevant channels
- Produce and commission content that makes the platform feel alive
- Build a content engine that scales with the community
- Design and execute the go to market plan for launch and beyond
- Drive user growth through a smart mix of organic, paid, partnership, and offline channels
Requirements
- Genuine passion for and deep understanding of fashion, culture, and marketplace dynamics
- Proven experience building or growing a community, brand, or movement
- Strong content instincts
- Fluent in digital & offline marketing fundamentals: paid social, SEO basics, CRM, funnel metrics
- Omni channel thinker
- Experience in or strong affinity with marketplace models
- A natural storyteller
- Comfortable with ambiguity, scrappy execution, and building without a playbook
- Able to use AI tools in a brand relevant, creative way
Full Job Posting
About the Role
- We are building a style exchange platform for the MENA region.
- This is a founding team hire. The person in this role will own the brand and our acquisition and retention strategy and execution end to end.
- This is not a specialist role. It is a full stack brand and marketing position.
- This is a builder role. You will not be handed a team, a budget, or a strategy. You will build all three.
Key Responsibilities
- Own the voice, visual identity, and tone of the brand across every touchpoint.
- Brief and oversee creative output — campaigns, content, collateral, and platform experience.
- Ensure every customer interaction reflects the brand purpose, not just the product.
- Build and lead our community from the ground up — recruit, engage, retain.
- Own our community programmes from design to execution.
- Create the systems, comms, and rhythms that make community members feel seen and motivated.
- Translate community insight into product and content feedback loops.
- Lead content strategy across Instagram, TikTok, and other relevant channels.
- Produce and commission content that makes the platform feel alive — editorial, social, campaign.
- Build a content engine that scales with the community.
- Design and execute the go to market plan for launch and beyond.
- Drive user growth through a smart mix of organic, paid, partnership, and offline channels.
What We're Looking For
- Genuine passion for and deep understanding of fashion, culture, and marketplace dynamics.
- Proven experience building or growing a community, brand, or movement — online or offline.
- Strong content instincts — you know what earns attention and what earns trust.
- Fluent in digital & offline marketing fundamentals: paid social, SEO basics, CRM, funnel metrics.
- Omni channel thinker — equally comfortable planning an IRL event and optimising a Meta campaign.
- Experience in or strong affinity with marketplace models — both supply and demand dynamics.
- A natural storyteller who can sell a vision 1:1 as well as through content.
- Comfortable with ambiguity, scrappy execution, and building without a playbook.
- Able to use AI tools in a brand relevant, creative way.
What We Offer
- Salary + equity, confirmed on successful completion of the trial period.
- Trial Period: Up to 3 months to ensure a strong mutual fit.
- Salary: Competitive, commensurate with experience. Discussed at the offer stage.
- Location: UAE based. Dubai preferred.
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