Creative and Social Manager
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Key skills for this role
About the Role
The Creative & Social Lead owns the creative output and social presence across the UAE, KSA, and Jordan. This is a hands-on execution role: the person designs, manages the social content team, runs influencer activity through our agencies, and acts as the day-to-day point of contact for the creative agency.
Key Skills for This Role
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Overview
- The Creative & Social Lead owns the creative output and social presence across the UAE, KSA, and Jordan.
- This is a hands-on execution role: the person designs, manages the social content team, runs influencer activity through our
- agencies, and acts as the day-to-day point of contact for the creative agency.
- The seat is built for someone who can both
- produce work themselves and coordinate others to produce it at speed and on brand.
- This is not a brand strategy or marketing leadership role.
- Creative direction and campaign strategy are set by the CMO; this
- role executes against that direction and holds quality, consistency, and turnaround.
- Works alongside: CRM & App Lead (performance marketing), Aggregators & Trade leads (UAE/Jordan and KSA),
- and Local Store Marketing.
- Manages: social media content generation team; creative agency relationship at the execution level; influencer
- agencies.
Design & Artwork (Hands-On)
- Produce key visuals, social assets, and adaptations across formats using Photoshop, Figma, and equivalent tools.
- Localise and resize creative for each platform (Instagram, TikTok, Snapchat, YouTube, GDN) and each market.
- Maintain brand consistency on every asset that ships.
2. Social Content Team Management
- Manage the social media content generation team day to day: briefing, scheduling, review, and publishing cadence.
- Hold a consistent, high-frequency content calendar across markets, with primary focus on KSA and UAE.
- Quality-control everything the team produces before it goes live.
3. Creative Agency Management (execution level)
- Own the day-to-day agency relationship: briefing, trafficking, feedback loops, timelines, and delivery.
- Ensure agency output meets brief, brand, and deadline. Escalate creative-direction calls to the CMO rather than
- owning them.
- Track agency workload and flag capacity or quality risks early.
4. Influencer Marketing
- Run influencer activity across UAE and KSA, primarily executed through agencies.
- Manage briefs, content approvals, deliverable tracking, and post-campaign reporting.
- Maintain a working roster of relevant creators per marketKey Relationships
Internal
- Leadership Team
- Operations Team
- Marketing Team
- External
- Creative, Digital, and Media Agencies
- Social Media Platform Representatives (Meta, TikTok, YouTube, LinkedIn, X)
- Influencers, Content Creators, and Brand Ambassadors
- Photographers, Videographers, and Production Houses
Key Qualifications
- 3 to 5 years in a creative, social, or content role, ideally in QSR, FMCG, retail, or agency.
- Strong hands-on design ability: Photoshop and Figma are essential; motion or video editing is a plus.
- Proven experience managing a content team and/or a creative agency relationship.
- Social platform fluency across Instagram, TikTok, Snapchat, and YouTube, with an eye for what performs.
- Familiarity with AI-assisted content and design tooling
- .
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