Group Marketing Manager
Skills
About This Role
Position Overview
We are looking for a creative, commercially driven, and highly energetic Marketing & Business
Development Manager to
lead brand growth, customer acquisition, strategic partnerships, and
revenue generation initiatives.
The ideal candidate
should have an IHM (Institute of Hotel Management) background
with
strong exposure to hospitality marketing, restaurant promotions, customer engagement, and business development within the F&B industry.
This role requires someone who can combine marketing creativity with strong networking and sales capabilities to drive business growth and strengthen the brand presence in the UAE market.
Marketing & Brand Management
- Develop and execute marketing strategies to increase brand visibility and customer engagement
- Manage social media campaigns, influencer collaborations, digital promotions, and branding activities
- Plan and execute seasonal campaigns, events, activations, and promotional initiatives
- Coordinate with designers, photographers, and content creators for marketing materials and campaigns
- Monitor hospitality and F&B market trends to identify new marketing opportunities
- Strengthen brand positioning and ensure consistency across all customer touchpoints
Business Development
- Identify and develop new business opportunities, partnerships, and corporate tie-ups
- Build relationships with hotels, corporates, event organizers, influencers, and hospitality partners
- Drive customer acquisition strategies to increase dine-in traffic and brand reach
- Develop loyalty programs, customer engagement initiatives, and retention strategies
- Generate revenue through collaborations, catering opportunities, and strategic partnerships
- Represent the brand at hospitality events, networking forums, and exhibitions
Sales & Growth Strategy
- Analyze sales trends, customer behavior, and campaign performance
- Recommend and implement strategies to improve revenue and market presence
- Work closely with management to achieve growth targets and expansion goals
- Track ROI of marketing activities and prepare performance reports
Requirements
- Degree/Diploma from a recognized Institute of Hotel Management (IHM)
- Proven experience in hospitality marketing, restaurant marketing, or business development
- Strong understanding of the UAE F&B and hospitality market
- Excellent networking, communication, and relationship-building skills
- Experience handling social media marketing and promotional campaigns
- Commercial mindset with strong business growth capabilities
- Ability to manage multiple campaigns and partnerships simultaneously
- Proficiency in Microsoft Office and digital marketing platforms
- Creative, energetic, and customer-focused personality
Preferred Skills
- Experience in premium café or restaurant brands
- Existing hospitality and corporate network in UAE
- Knowledge of influencer marketing and event collaborations
- Strong presentation and negotiation skills
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