Group Head Marketing
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Key skills for this role
About the Role
Role Summary The Group Marketing Hea d will lead and drive the overall marketing strategy and commercial marketing objectives across all business verticals under the group.
Key Skills for This Role
Full Job Posting
Group Marketing Hea
d will lead and drive the overall marketing strategy and commercial marketing objectives across all business verticals under the group.
The role requires a dynamic marketing leader capable of handling multi-industry business operations including Automotive Dealership, Automotive Trading, Rent A Car, Limousine Services, Travel & Tourism, Motorcycle Division, Used Cars, Workshop Services, Energy Services, Global Media, and related business units.
The ideal candidate should possess strong exposure to diversified business environments and demonstrate expertise in brand management, digital marketing, customer acquisition, CRM transformation, lead generation, customer journey optimization, media communication, and revenue-focused marketing operations.
The position will play a key strategic role in strengthening the group’s market positioning, improving customer engagement, driving business growth, and building an integrated marketing ecosystem across all subsidiaries
.
About Legend Holdi
ngLegend Holding Group is a diversified enterprise headquartered in Dubai, operating across the Middle east and African region.
With a strong focus on sustainability and innovation, the group manages a growing portfolio of companies in automotive, trading, energy, Travel and Tourism and mobility service
s.Rooted in Loyalty, Excellence, and Progress, we lead innovation and technology to seamlessly connect the physical and digital world
s.Our goal is to become a leader in intelligent, data-driven solutions because Together We Gro
w.
Key Responsibilit
- iesDrive revenue growth through qualified lead generation and conversion optimization across all business uni
- ts.Strengthen group-wide brand positioning, visibility, and market presen
- ce.Develop and execute integrated ATL & BTL marketing strategies aligned with business goa
- ls.Build, upgrade, and strengthen CRM systems and customer lifecycle management framewor
- ks.Improve customer acquisition cost (CAC), cost per lead, and overall marketing R
- OI.Lead digital transformation initiatives including website ecosystems, app development, and performance marketi
- ng.Enhance customer engagement, retention, loyalty, and booking conversio
- ns.Develop and optimize end-to-end customer journeys across online and offline platfor
- ms.Establish strong media presence, PR communication, and corporate communication standar
- ds.Build and lead a high-performing marketing team across multiple subsidiaries and vertica
- ls.Ensure alignment between business operations, sales, customer experience, and marketing initiativ
- es.
Key Delivera
- blesDevelop and execute centralized lead generation strategies across all subsidiar
- ies.Drive group-wide brand governance, branding consistency, and market positioning initiati
- ves.Lead CRM enhancement projects including automation, customer segmentation, and database strengthen
- ing.Manage digital marketing initiatives including paid campaigns, SEO, social media, and performance market
- ing.Optimize customer acquisition funnels and booking conversion journ
- eys.Lead mobile application lifecycle management includ
- ing:App development journey (
- 0–1)Scaling and optimization journey (1
- –10)Full funnel app management including acquisition, engagement, retention, and convers
- ion.Develop customer engagement campaigns, loyalty programs, and retention initiati
- ves.Plan and execute ATL & BTL campaigns across all business vertic
- als.Oversee content strategy, creative development, media assets, and social media managem
- ent.Handle corporate communication, PR coordination, media relations, and reputation managem
- ent.Improve booking generation, customer inquiries, and conversion ratios across un
- its.Develop data-driven marketing analytics, campaign reporting, and ROI measurement framewo
- rks.Build marketing team capabilities, departmental structure, and performance cult
- ure.
Qualifications & Exper
- ienceStrong experience handling marketing operations within diversified group compa
- nies.Exposure to industries such as automotive, mobility, travel & tourism, luxury services, energy, media, or related sectors is highly prefe
- rred.Proven expertise in digital marketing, CRM systems, lead generation, performance marketing, and brand manage
- ment.Strong understanding of customer lifecycle management and conversion optimiza
- tion.Experience managing large-scale ATL & BTL campa
- igns.Strong leadership, communication, and stakeholder management capabili
- ties.Ability to build scalable marketing systems and performance-driven t
- eams.Strategic thinker with strong analytical and commercial ac
- umen.
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