F&B Marketing Executive

Job Description

Qualifications and Experience

• Bachelor's degree or diploma in marketing, hospitality management, business administration, communications, or a related field.
• At least two years of experience in marketing, restaurant marketing, hospitality marketing, or a similar role.
• Luxury hotel or premium dining experience is preferred.
• Strong knowledge of food and beverage trends, consumer behavior, social media marketing, event promotions, and campaign planning.
• Experience coordinating promotional campaigns, partnerships, and marketing activations.
• Strong knowledge of Microsoft Office and social media platforms.
• Excellent written and verbal communication skills in English; additional languages are advantageous.

Competencies

• Creative, commercially minded, organized, proactive, and results-oriented.
• Strong project management, analytical, negotiation, interpersonal, and relationship-building skills.
• Ability to manage multiple projects and work independently and collaboratively.
• Service-oriented approach with attention to detail and brand consistency.
• Passion for luxury hospitality.

Food and Beverage Marketing

• Develop campaigns for restaurants, bars, lounges, spa dining, and special culinary events.
• Support revenue, cover, and profitability targets through innovative initiatives.
• Plan seasonal promotions, festive campaigns, themed dining, launches, and events.
• Collaborate with operational and culinary teams to ensure accurate promotions.
• Identify partnerships and initiatives that increase outlet visibility and revenue.

Campaign Management

• Maintain annual and monthly promotional calendars.
• Coordinate campaigns across digital, social media, websites, email, and in-house channels.
• Ensure campaigns meet schedules and brand standards.
• Monitor performance and recommend improvements.
• Support promotional photography, videography, and creative production.

Communications and Partnerships

• Prepare menus, promotional materials, advertisements, digital assets, and social media content.
• Coordinate messaging and public relations activities with the Marketing Department.
• Build relationships with media partners, influencers, lifestyle brands, suppliers, and strategic partners.
• Coordinate collaborations, sponsorships, awards, culinary events, and community initiatives.

Research and Administration

• Monitor competitor activities, dining trends, guest preferences, and market developments.
• Analyze campaign performance, guest feedback, and outlet data and prepare monthly reports.
• Maintain schedules, agreements, sponsorships, vendor contracts, briefs, and promotional records.
• Attend meetings and training, comply with hotel policies, and perform assigned duties.