E-Commerce Manager

Overview

• Act as the commercial owner of Vodafone Qatar’s e-commerce channel, with full accountability for GMV, contribution margin, and customer experience.
• Own and manage the e-commerce P&L, including pricing mechanics, margins, promotions, logistics costs, marketing spend, and contribution after fulfilment.
• Build and manage monthly and quarterly trading forecasts (GMV, orders, AOV, conversion, attach rate), track actuals vs plan, and drive corrective actions.
• Lead category and assortment strategy, including decisions on what to sell / not sell, fast vs slow movers, attach products, and category economics.
• Drive analytics-led performance management, using dashboards and funnel metrics (traffic conversion AOV* repeat) to optimise growth and profitability.
• Own customer experience across the full e-commerce journey, including checkout, delivery, returns, refunds, and coordination with customer care to reduce contact drivers and improve CSAT/NPS.
• Plan, launch, and optimise e-commerce marketing and trading initiatives, working with performance marketing and brand teams to ensure ROI-driven spend and measurable outcomes.
• Lead seller, brand, and distributor management, including onboarding, commercial negotiations, SLA definition, catalogue readiness, and ongoing performance governance.
• Act as the business owner for e-commerce technology and UX, translating commercial and customer needs into clear requirements for platform, UI/UX, and development teams.
• Monitor competitive landscape, market trends, and regional benchmarks to continuously evolve Vodafone’s e-commerce proposition.
• Bachelor’s or master's degree in business or relevant.
• Minimum 8 years’ experience across digital marketing, eCommerce
• Proven experience managing an e-commerce P&L, including pricing, margins, logistics economics, and marketing ROI.
• Strong hands-on experience in category management and merchandising, including assortment planning and trading decisions.
• Demonstrated capability in analytics and performance management, including funnel analysis, cohort performance, dashboards, and forecasting. Must have worked extensively on analytics platforms (Tableau, Adobe Analytics, Power BI, etc.)
• Experience working closely with operations, logistics, and customer care teams to deliver consistent customer experience.
• Prior exposure to seller / marketplace / partner-led models is highly preferred.
• Strong commercial and financial acumen
• Data-driven decision making and analytical thinking
• End-to-end e-commerce execution capability
• Strong stakeholder management and influencing skills