Digital Placemaking Specialist

Overview

Key Responsibilities

• Lead end-to-end digital experience and service design across the full visitor journey, including arrival, parking, wayfinding, engagement, retail, events, and cultural storytelling
• Translate ethnographic research, user insights, and stakeholder inputs into scalable digital touchpoints and service concepts
• Develop narrative-driven digital placemaking strategies that integrate storytelling, gamification, interactive media, augmented reality, and environmental education
• Define digital use cases and service concepts that balance visitor experience, operational feasibility, and commercial opportunities
• Collaborate with smart city, IT, OT, and delivery teams to ensure creative concepts are technically feasible and aligned with platform capabilities
• Support the integration of digital placemaking concepts into broader smart park, smart city, and command-and-control environments
• Produce high-quality visual artefacts including storyboards, service blueprints, journey maps, and wireframes to communicate design intent
• Facilitate workshops and co-creation sessions with design authorities, technology partners, and delivery teams to align creative vision with technical and operational constraints
• Ensure digital services enhance accessibility, inclusivity, and cultural sensitivity across diverse visitor groups
• Support the definition of monetisation opportunities such as ticketing, parking, retail integration, events, and premium digital experiences
• Contribute to internal coordination across disciplines including urban design, landscape architecture, technology, and operations
• Provide design input into client presentations, reports, and concept materials

Your Skills And Experience

• Minimum 5–7 years of experience in digital placemaking, service design, experience design, or related roles across urban, cultural, or destination-based projects
• Proven experience leading digital journey mapping and service design for public spaces, parks, or visitor-focused environments
• Strong storytelling and narrative development skills with ability to translate cultural, environmental, and social themes into digital experiences
• Demonstrable understanding of smart park and urban technologies including IoT sensors, digital signage, wayfinding systems, mobility platforms, ticketing and parking monetisation, super apps, and command-and-control environments
• Experience working with interactive media, AR/immersive concepts, and gamification (conceptual design level)
• Ability to translate creative intent into structured service models and technical requirements
• Strong visual communication skills with experience producing storyboards, wireframes, service blueprints, and concept visuals
• Excellent facilitation and stakeholder engagement skills, with experience running workshops and co-creation sessions
• Strong written and verbal communication skills with ability to articulate design concepts clearly to both creative and technical audiences
• Collaborative mindset with experience working across multidisciplinary teams

Academic Qualifications

• Bachelor’s or Master’s degree in Design, Service Design, Urban Design, Architecture, Interaction Design, Digital Media, or a related discipline (or equivalent practical experience)