Digital Marketing Specialist

Establish and execute a digital marketing plan that supports the overall Sika marketing strategy in collaboration with the Marketing and Communications Manager.

Maintain and optimise all Sika digital platforms, including the website, SEO, and SEM activities to enhance visibility, user engagement, lead generation, and conversion performance.

Lead the company's social media presence, managing content planning, creation, publishing, community engagement, and PPC advertising investment across all platforms.

Monitor, engage, and respond to enquiries and discussions across Sika Australia's digital channels, fostering positive relationships and supporting an active online community.

Measure and report on digital marketing performance through web analytics, providing monthly reports with actionable insights on website traffic, campaign effectiveness, and key performance metrics.

Collaborate with Business Managers to develop integrated digital marketing plans for new product launches and create relevant online educational and promotional content.

Serve as the lead advocate for digital innovation by identifying, assessing, and promoting new digital platforms and tools in alignment with local and corporate objectives.

Maintain and optimise customer databases, manage the digital content life cycle, and support cross-functional teams with marketing campaigns and events as required.