Digital Marketing Specialist
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About the Role
Role Description The Digital Marketing Specialist is a full-time, on-site role based in the Riyadh Region. The specialist will plan, execute, and optimize digital marketing campaigns that support brand awareness, lead generation, and customer engagement across TestCrew’s target markets.
Key Skills for This Role
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Role Description
The Digital Marketing Specialist is a full-time, on-site role based in the Riyadh Region.
The specialist will plan, execute, and optimize digital marketing campaigns that support brand awareness, lead generation, and customer engagement across TestCrew’s target markets.
Day-to-day responsibilities include managing social media channels, coordinating online marketing activities, analyzing performance using web analytics tools, and preparing regular reports and insights to improve campaign effectiveness.
The role involves creating and refining digital content, collaborating with cross-functional teams to align messaging with business objectives, and monitoring industry trends and competitor activity.
The specialist will also contribute to refining TestCrew’s digital marketing strategy, ensuring consistent brand positioning across all digital touchpoints.
Qualifications
- Demonstrated skills in Digital Marketing and Online Marketing, including campaign planning, execution, and optimization.
- Experience in Social Media Marketing to manage and grow audiences across platforms such as LinkedIn, Twitter, Instagram, and others.
- Proficiency in Web Analytics tools (e.g., Google Analytics or equivalent) to track, interpret, and report on digital performance metrics.
- Strong Communication skills, with the ability to create clear messaging and collaborate effectively with internal and external stakeholders.
- Experience with marketing automation, CRM platforms, and SEO/SEM practices is highly beneficial.
- Ability to work on-site in the Riyadh Region and manage multiple projects with attention to detail and deadlines.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Background in B2B technology, software testing, or quality engineering domains is a plus.
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