Digital Marketing Specialist

About This Role

Trident Nexus, a leading business centre, is seeking a talented and experienced Digital Marketing Specialist to join our growing team. At Trident Nexus, we are dedicated to delivering exceptional value to our clients. Our dynamic team of young, enthusiastic professionals thrives on collaboration, creative problem-solving, and continuous innovation, all aimed at enhancing the quality of our services.

KEY RESPONSIBILITIES

Search Engine Optimization (SEO):

• Conduct in-depth keyword research to identify high-value target keywords and search phrases.
• Optimize website content including landing pages, blog posts, and meta tags to improve search engine visibility and rankings.
• Implement effective on-page and off-page SEO strategies to drive organic growth.
• Identify, troubleshoot, and resolve technical SEO issues to ensure optimal website performance.
• Monitor and analyze website performance using SEO tools and analytics platforms.
• Track key SEO metrics such as organic traffic, conversion rates, and user engagement.
• Measure performance against SEO goals and industry benchmarks, and present clear, data-driven reports.
• Stay up to date with the latest SEO trends, search engine algorithm updates, and best practices.
• Generate regular performance reports and provide actionable insights to stakeholders.
• Manage and grow the organization’s social media presence to support brand awareness and lead generation.
• Create, execute, and optimize digital campaigns across relevant channels.
• Oversee the smooth functioning of digital marketing tools and platforms.

Aggregator Marketing:

• Create and manage high-performing property/product listings on platforms such as Dubizzle, Bayut, Property Finder, and similar portals.
• Ensure listings are consistently updated with accurate pricing, compelling descriptions, high-quality visuals, and promotional content.
• Monitor ad performance, optimize campaigns for maximum reach and ROI, and respond promptly to platform inquiries.
• Build and maintain strong relationships with aggregator account managers to leverage premium features and promotional opportunities.

Branding:

• Maintain and continuously strengthen the company’s visual identity across digital, print, and social platforms.
• Ensure consistency in brand voice, tone, and messaging across all customer-facing communications.
• Design visually compelling brochures, pitch decks, and marketing collateral to support campaigns and sales efforts.
• Conduct ongoing market and competitor research to refine brand positioning and inform strategic direction.

Digital Asset Management:

• Oversee the smooth functioning of digital marketing tools, including CRM systems, email platforms, and analytics dashboards.
• Assist with website management and updates (e.g., WordPress, Wix).
• Provide support with basic IT tasks such as system setup, data backups, and troubleshooting.
• Ensure data security best practices are followed and maintain organized digital asset libraries for internal use.

Requirements:

• Minimum of 4 years of experience as an SEO Specialist or in a similar digital marketing role.
• Bachelor’s or Master’s degree in any discipline.
• Strong understanding of SEO best practices, search engine algorithms, and key ranking factors.
• Proficiency in essential SEO tools such as Google Analytics, Google Search Console, and keyword research platforms.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication abilities.
• Ability to work both independently and collaboratively in a fast-paced environment.
• High attention to detail with a proactive, results-driven mindset.
• Ensure a consistent brand voice, tone, and messaging across all customer-facing communications.
• Design high-quality brochures, pitch decks, and marketing collateral to support campaigns and sales initiatives.
• Conduct regular market and competitor research to refine brand positioning and overall strategy.

Job Type: Full-time

Pay: AED4,000.00 - AED5,000.00 per month

Work Location: In person