Digital Marketing Specialist
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Key skills for this role
About the Role
* Plan, create, and execute social media campaigns across platforms (Instagram, Facebook, LinkedIn, TikTok, X) * Monitor campaign performance daily and adjust strategy based on engagement and conversion data * Manage and optimize Google Ads campaigns (Search, Display, YouTube, Shopping) * Track KPIs such as CTR, CPC, ROAS, and conversion rates, and report insights to management * Conduct keyword research and audience targeting to improve ad performance * Create and schedule e
Key Skills for This Role
Full Job Posting
Overview
- Plan, create, and execute social media campaigns across platforms (Instagram, Facebook, LinkedIn, TikTok, X)
- Monitor campaign performance daily and adjust strategy based on engagement and conversion data
- Manage and optimize Google Ads campaigns (Search, Display, YouTube, Shopping)
- Track KPIs such as CTR, CPC, ROAS, and conversion rates, and report insights to management
- Conduct keyword research and audience targeting to improve ad performance
- Create and schedule engaging content (posts, stories, reels, ad creatives) aligned with brand voice
- Run A/B tests on ad copy, visuals, and landing pages to maximize ROI
- Monitor competitors' digital activity and identify growth opportunities
- Manage budgets across paid channels and ensure efficient spend allocation
- Use analytics tools (Google Analytics, Meta Business Suite, Google Ads Manager) to generate performance reports
- Engage with the online community by responding to comments, messages, and reviews
- Collaborate with design and content teams to produce high-performing creative assets
- Stay updated on digital marketing trends, algorithm changes, and best practices
Job Type: Full-time
Pay: AED4,000.00 - AED5,000.00 per month
Application Question(S)
- Do you have hands-on experience running Instagram ads? YES/NO
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