Digital Marketing Specialist

Job Description

Key Responsibilities

• Develop and implement digital marketing strategies to promote company services.
• Manage company social media accounts, including Instagram, Facebook, LinkedIn, and TikTok.
• Create engaging content, promotional posts, reels, videos, and advertising campaigns.
• Run and optimise paid advertising campaigns using Meta Ads and Google Ads.
• Generate business leads and enquiries for printing, packaging, signage, vehicle branding, exhibition stands, and advertising services.
• Manage the company website, landing pages, and online promotional activities.
• Monitor campaign performance, website traffic, engagement, and lead conversion.
• Prepare regular digital marketing reports and analyse campaign results.
• Coordinate with the sales and business development teams to convert enquiries into business opportunities.
• Research competitors, market trends, and potential customers in Qatar.
• Maintain the company's brand image across all digital platforms.

Requirements

• Diploma or bachelor's degree in Digital Marketing, Marketing, Business Administration, or a related field.
• Minimum 2-4 years of relevant digital marketing experience.
• Practical knowledge of Meta Ads Manager, Google Ads, Google Analytics, and social media marketing.
• Experience in lead generation, campaign management, content planning, and performance analysis.
• Basic graphic design and video editing skills using tools such as Canva, Adobe Photoshop, or similar software.
• Good written and spoken English communication skills.
• Ability to analyse campaign results and recommend improvements.
• Experience in the Qatar market or B2B marketing will be an advantage.
• Experience in printing, packaging, signage, advertising, or other B2B service industries is preferred.

Work Location

• In person

How to Apply

• Interested candidates should submit their updated CV along with examples of previous digital marketing campaigns, social media pages managed, or lead generation results.
• Candidates with practical experience in generating business enquiries and promoting B2B services are strongly encouraged to apply.