Digital Marketing - SEO & PPC Specialist

Location: Dubai, UAE

• Job Type: Full-time on site, Night Shift (aligned with Los Angeles working hours)
• Please only apply if you are ready for an on site role & night shift (UAE Time) working hours.
• **We are a company establishing a strong marketing operations-support hub in Dubai.** We are seeking a highly experienced **Digital Marketing with a strong focus on SEO & PPC** to drive performance-based digital campaigns and improve our online presence in the U.S. market.
• ***Key Responsibilities***
• Lead full SEO strategy: on-page, off-page, technical SEO, link building, and keyword optimization
• In-depth performance management of Google Ads, including budgeting, bidding, audience targeting, and conversion optimization
• Oversee SEM Tools: Semrush, Google Search Console, Google Analytics, Ahrefs (advantage)
• Optimize and manage WordPress website performance and structure
• Conduct competitor analysis and define keyword priorities for U.S. region
• Track, analyze and report campaign metrics and ROI performance
• Collaborate with content, design and proposal teams to improve lead generation funnel
• Manage and optimize Google Ads campaigns (search, display, and remarketing), including structure, bidding strategies, match types, negative keywords, and cost control.
• Reduce CPL and CPA through continuous campaign testing, optimization, and performance tuning.
• Oversee conversion-focused landing page optimization and CRO, including A/B testing, UX optimization, and call-form lead improvement.
• Manage and optimize WordPress site structure, speed, SEO plugins, and performance.
• Implement GA4 tracking, conversion tracking, and call attribution to measure true ROI from campaigns.
• Track, analyze, and report SEO and PPC performance metrics with actionable insights.
• Work closely with proposal, design, and content teams to improve lead quality and funnel performance.
• ***Qualifications***
• 3+ years in SEO & PPC role (U.S. or Western market experience highly preferred)
• 2+ years experience with Semrush & Hubspot CRM
• Proven track record in Google Ads conversion optimization & lead generation campaigns
• Expert proficiency in: Semrush, Google Analytics, Google Search Console, Tag Manager, WordPress SEO configurations & plug-ins
• Strong understanding of U.S. search behavior and security-industry audiences (advantage)
• Ability to work independently and deliver results under deadlines
• Strong analytical, reporting and communication skills
• Ability to work night shift (UAE time zone) aligned with Los Angeles operations.
• If you are data-driven, performance-focused, and ready to build strong digital growth for a U.S. brand, we want to hear from you.
• *Alternatively, you can email your applications to: [email protected]*
• Please note is an on-site role (not remote) with night shift working hours.
• Candidates must be in Dubai, United Arab Emirates and immediate joiners preferred.