Digital Marketing & Growth

About NmoHub

Position Overview

Marketing Strategy & Growth

• Develop and execute NmoHub's annual and quarterly marketing strategy.
• Create marketing plans aligned with revenue, partnership, incubation, acceleration, and venture development objectives.
• Define target audiences, positioning, messaging, and value propositions for NmoHub services and programs.
• Support portfolio companies in developing marketing approaches that improve customer acquisition and market visibility.
• Develop lead generation strategies that support business development and sales goals.
• Identify new growth opportunities, market segments, strategic campaigns, and partnerships.
• Develop go-to-market plans for new programs, initiatives, services, and selected portfolio companies.
• Establish KPIs and reporting frameworks to measure marketing effectiveness.

Content & Brand Development

• Manage NmoHub's content strategy across digital channels.
• Create, write, and publish content for LinkedIn, the website, newsletters, and other platforms.
• Develop service descriptions, landing pages, thought leadership content, and program marketing materials.
• Support executive branding and thought leadership initiatives for NmoHub leadership.
• Create and promote success stories, case studies, founder stories, and portfolio company achievements.
• Support incubated and portfolio companies with marketing content, messaging, and visibility initiatives.
• Coordinate content production with designers, videographers, and external partners.

Portfolio Company Marketing Support

• Support incubated and portfolio companies with marketing strategy, positioning, and brand visibility.
• Assist startups in preparing marketing materials for customers, partners, investors, and Demo Days.
• Help portfolio companies improve digital presence, content strategy, and customer engagement.
• Identify opportunities to increase awareness, traction, and commercial growth across the portfolio.
• Collaborate with program teams to prioritize high-potential ventures requiring marketing support.

Demand Generation & Lead Support

• Design and execute campaigns that generate qualified business opportunities.
• Work closely with Business Development teams to convert marketing activities into measurable pipeline growth.
• Develop lead nurturing initiatives and customer engagement campaigns.
• Support event marketing, Demo Days, ecosystem programs, and strategic initiatives.
• Monitor lead quality and conversion performance.
• Support marketing initiatives that help portfolio companies attract customers, partners, and investors.

Analytics & Performance

• Track campaign, website, content, and lead generation performance.
• Analyze marketing effectiveness and recommend improvements.
• Prepare monthly and quarterly marketing performance reports.
• Monitor conversion rates, campaign ROI, and marketing contribution to revenue.
• Measure the effectiveness of startup marketing support and visibility initiatives.

Key Performance Indicators

• Number of content pieces published weekly and monthly
• Qualified leads generated through digital channels
• Marketing contribution to business development pipeline
• Website traffic to service and program pages
• Number of inquiries generated through content and campaigns
• Growth in engagement across key channels
• Number of founder stories, case studies, and portfolio company success stories published
• Executive thought leadership content published
• Number of portfolio companies supported through marketing initiatives
• Marketing support provided for Demo Days, events, and investment readiness activities
• Campaign ROI and conversion performance

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field.
• 4+ years of experience in growth marketing, digital marketing, demand generation, content marketing, or brand management.
• Experience developing and executing marketing strategies that support business growth and revenue generation.
• Strong content writing and storytelling capabilities in Arabic and English.
• Professional business proficiency in English and Arabic.
• Experience with SEO, paid media, marketing automation, and growth marketing frameworks.
• Experience with CRM, analytics, marketing automation, and digital marketing platforms.
• Strong understanding of lead generation, customer acquisition, conversion optimization, and marketing funnels.
• Ability to translate business objectives into measurable marketing initiatives.
• Strong analytical, communication, and project management skills.
• Ability to manage multiple stakeholders and priorities simultaneously.

Preferred Experience

• Experience within startups, incubators, accelerators, venture builders, innovation ecosystems, consulting firms, or technology companies.
• Experience supporting founder, executive, or corporate thought leadership initiatives.
• Experience marketing innovation, entrepreneurship, venture development, or business advisory services.
• Experience with B2B marketing and professional services marketing.
• Experience supporting startup growth, customer acquisition, or go-to-market initiatives.
• Existing knowledge of the Saudi startup and innovation ecosystem is a plus.

Why Join NmoHub?