Digital Marketing
Job Title: Digital Marketing Specialist Job Purpose: To plan, execute, and manage digital marketing campaigns that enhance brand awareness, increase engagement, and achieve business and sales objectives through various digital channels.
Skills
About This Role
Job Purpose
To plan, execute, and manage digital marketing campaigns that enhance brand awareness, increase engagement, and achieve business and sales objectives through various digital channels.
Key Responsibilities
- Develop and implement digital marketing strategies across multiple platforms (social media, search engines, email marketing).
- Manage paid advertising campaigns (Google Ads, Meta Ads, and other platforms).
- Optimize website performance through SEO to increase organic traffic.
- Coordinate with content and design teams to create engaging digital content.
- Monitor, analyze, and report on campaign performance, providing insights and recommendations.
- Manage and grow social media accounts, ensuring timely engagement with audiences.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Manage and optimize the digital marketing budget efficiently.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 2–5 years of experience in digital marketing.
- Strong knowledge of digital advertising platforms and SEO.
- Experience with analytics tools such as Google Analytics and Meta Business Suite.
- Excellent communication and organizational skills.
- Ability to work under pressure and meet deadlines.
Required Skills
- Strategic planning
- Data analysis and reporting
- Creativity and innovation
- Time management
- Teamwork
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