Digital Marketing Expert
Execute SEO strategies, manage PPC campaigns, create engaging content, and analyze performance metrics while possessing strong communication and analytical skills.
Skills
About This Role
1. Search Engine Optimization (SEO)
- Execute robust
On-Page and Off-Page SEO
- strategies to improve organic rankings on major search engines.
- Conduct continuous keyword research, identifying high-intent search terms while managing exhaustive negative keyword lists to streamline traffic.
- Optimize website architecture, URLs, schema markup, image tags, and local SEO (including Google Business Profile).
- Write and refine compelling SEO titles, meta descriptions, and landing page content to maximize click-through rates (CTR).
2. Paid Advertising (PPC & Performance Marketing)
- Plan, build, and optimize high-converting
Google Ads
- campaigns (Search, Display, Performance Max) targeted at corporate and individual clients.
- Manage and scale paid social media campaigns across platforms like Meta (Facebook & Instagram), LinkedIn, and TikTok.
- Continuously conduct
- A/B testing
- on ad creatives, copy, audience targeting, and landing pages to lower Cost Per Acquisition (CPA) and improve Return on Ad Spend (ROAS).
3. Content Creation & Social Media Management
- Develop a comprehensive content calendar aligned with business promotions, seasonal trends, and service launches.
- Produce high-quality, engaging visual and text assets for digital platforms, including professional social media reels, short-form videos, and static banners.
- Oversee basic mobile videography and content creation, utilizing high-end mobile hardware and cinematic transitions to maintain a polished, premium brand aesthetic.
4. Analytics & Reporting
- Track, analyze, and report on the performance of all digital marketing campaigns using tools like Google Analytics 4 (GA4), Google Search Console, and CRM platforms.
- Translate complex data sets into actionable insights and strategic recommendations for senior management
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