Digital Marketing Specialist
Digital Marketing Specialist – IT Consultancy (LinkedIn-Focused) Dubai, UAE Full-Time About the Role: We are seeking a results-driven Digital Marketing Specialist with experience in IT Consulting, Cloud Services, Cybersecurity, Managed Services, or Digital Transformation.
Skills
About This Role
Digital Marketing Specialist – IT Consultancy (LinkedIn-Focused)
📍 Dubai, UAE
🕒 Full-Time
About the Role
We are seeking a results-driven Digital Marketing Specialist with experience in IT Consulting, Cloud Services, Cybersecurity, Managed Services, or Digital Transformation.
Drive ,
brand authorit
y, and
pipeline contributio
n for our IT Consultancy by owning LinkedIn‑first digital marketing, technical content creation, and performance campaigns aligned with our IT service portfolio
LinkedIn Marketing & Thought Leadership
- Develop and execute LinkedIn-first marketing strategies to position the company as a trusted IT consulting partner.
- Build executive and company thought leadership around:
- Digital Transformation
- IT Outsourcing
- Managed Services
- Enterprise Architecture
- Grow engagement, followers, and brand visibility through targeted content and campaigns.
Service-Line Marketing Campaigns
- Create and manage marketing campaigns for:
- Cloud Services
- Cybersecurity Solutions
• IT Infrastructure Services
- Managed Services
• Digital Transformation Programs
- Develop audience-specific messaging aligned with industry challenges and business outcomes.
Technical Content Development
- Produce high-quality content including:
- Cloud migration guides
- Cybersecurity best-practice articles
- Digital transformation case studies
- IT modernization whitepapers
- Managed services value proposition documents
- Industry insights and thought leadership articles
SEO & Website Optimization
- Implement SEO strategies targeting high-intent keywords such as:
• Digital Transformation Partner
- Optimize website content, landing pages, and technical SEO performance.
- Improve conversion rates through compelling service pages and lead-generation assets.
Paid Media & Lead Generation
- Manage and optimize:
• LinkedIn Campaign Manager
- Google Ads
- Retargeting Campaigns
- Display Advertising
- Generate Marketing Qualified Leads (MQLs) and support Sales Qualified Lead (SQL) conversion.
Lead Nurturing & Marketing Automation
- Design and execute nurture campaigns for enterprise sales cycles.
- Develop multi-touch customer journeys using email marketing and marketing automation tools.
- Support long-term engagement strategies for prospects evaluating IT consulting services.
Webinar & Event Marketing
- Plan and promote webinars, workshops, executive roundtables, and technology events.
- Drive registrations and engagement around topics such as:
- Cybersecurity
- Cloud Adoption
• AI & Automation
- IT Modernization
Required Qualifications
- 3–6 years of digital marketing experience within IT Consulting, Cloud Services, Cybersecurity, Managed Services, SaaS, or Technology Services.
- Proven success running LinkedIn B2B campaigns targeting enterprise decision-makers.
- Hands-on experience with:
• LinkedIn Campaign Manager
- Google Ads
- SEO Platforms
• Marketing Automation Tools
- CRM Systems
- Excellent content creation and copywriting skills.
- Strong understanding of B2B lead generation and demand generation.
- Ability to communicate complex technical concepts in a business-focused manner.
Preferred Qualifications
- Experience with HubSpot, Salesforce, or Zoho CRM.
- Experience in Account-Based Marketing (ABM).
- Experience promoting technology webinars and executive events.
- Understanding of cloud technologies, cybersecurity solutions, and digital transformation services.
About Dautom
Dautom is a globally recognized leader in IT consulting and technology services.
With a steadfast commitment to innovation, excellence, and people-centric values, we empower organizations by strengthening their IT teams with top-tier talent and technology expertise.
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