Digital Marketing Executive

Position Summary

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with our business objectives and brand goals.
• Manage and optimize online advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn to maximize ROI.
• Create engaging and high-quality content for our websites, blogs, and social media channels to attract and retain target audiences.
• Conduct SEO and SEM strategies to improve search engine rankings and enhance visibility.
• Analyze and report on the performance of digital marketing campaigns using analytics tools (e.g., Google Analytics) to inform future strategies.
• Collaborate with other marketing team members and departments to ensure cohesive messaging across all digital channels.
• Stay current with industry trends and best practices in digital marketing and social media to keep our strategies innovative and effective.
• Assist in managing the company’s email marketing programs, including the creation of email templates, and mailing lists, and tracking performance metrics.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of proven experience in digital marketing, preferably within a group of companies or a similar corporate environment.
• Strong understanding of digital marketing principles, including SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Facebook Business Manager, email marketing software).
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong written and verbal communication skills in English; proficiency in Arabic is a plus.
• Creative thinker with strong problem-solving skills and attention to detail.
• Ability to work independently as well as collaboratively in a team-oriented environment.

Job Types: Full-time, Permanent

Application Question(s)

• What is your expected salary for this position?
• If selected, when would you be available to start?
• Do you possess a valid driver's license?
• Can you describe your experience with digital marketing strategies? Please provide specific examples of successful campaigns you have managed.
• Which digital marketing tools and platforms are you most proficient in? How have you used them to drive campaign success?
• How do you stay current with digital marketing trends and best practices? Can you mention a recent trend that you believe is important?