Digital Marketing & E-Commerce Specialist

Role overview

Marketing and campaign duties

• Plan, launch, manage, and optimize paid campaigns across Meta Ads and Google Ads.
• Develop and implement SEO strategies to increase organic traffic and search visibility.
• Drive website traffic, conversions, and online sales through performance-focused marketing.
• Create and coordinate online and offline marketing content aligned with the brand.
• Support email marketing, remarketing, and customer retention campaigns.
• Collaborate with the Sales Team on campaigns and promotional materials that support sales objectives.
• Plan and support promotional campaigns, activations, and marketing events when required.
• Conduct market and competitor research to identify growth opportunities.
• Maintain consistent brand positioning across digital and marketing channels.

E-commerce and analytics duties

• Manage and optimize e-commerce promotions, product listings, landing pages, and website content.
• Monitor and analyze ROAS, ROI, CPC, CTR, conversion rate, and customer acquisition cost.
• Analyze website and customer behavior to identify ways to improve the customer journey and conversion rate.
• Prepare regular performance reports with insights and recommendations.

Experience and education

• 1–3 years of experience in digital marketing, e-commerce marketing, or a related role.
• Bachelor's degree in Marketing, Business, or a related field.

Required knowledge and skills

• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Good knowledge of SEO, GA4, conversion tracking, and digital marketing metrics.
• Experience with e-commerce websites and platforms such as Shopify or similar.
• Good understanding of conversion optimization and online customer journeys.
• Strong content, communication, and analytical skills.
• Creative, organized, and results-driven, with a strong focus on online sales and ROI.

Pay

• Pay starts at AED 2,000 per month.

Work location

• Work is in person.