CRO Content Manager, AI-First

Role overview

Core responsibilities

• Own brand voice, message hierarchy, supporting evidence, and conversion copy; decide what to emphasize or omit.
• Research customer concerns, purchase motivations, competitors, and approved product claims; turn insights into messaging and copy.
• Build and operate AI workflows for research, strategy, copy, creative briefs, quality checks, and experiment learning.
• Create hypotheses and supporting evidence for content work; work with CRO on copy variants and apply supported findings to future content.
• Review outputs for accuracy, substantiation, reasoning, and brand voice; determine when further or legal review is needed.
• Create reusable workflows and review standards that improve quality and turnaround and reduce avoidable rework.
• Provide email and social teams with brand standards, messaging, copy, and briefs; channel owners manage planning and performance.
• Coach the CRO Copywriter and remain accountable for the final content output.

What you will need

• Demonstrated AI workflows personally built and used, including inputs, improved outputs, verification steps, and measurable gains; regular AI use alone is insufficient.
• Exceptional conversion copywriting and editorial judgment that preserve brand voice, product accuracy, and substantiated claims.
• Ability to simplify technical product features, customer concerns, and complex briefs into persuasive buying arguments.
• Proven business impact from content, with clear evidence of personal contribution, measured results, and what those results establish.
• At least 6 years of progressive content strategy and marketing experience, including 2 years directly managing and developing content teams.
• Expertise in CRO, A/B testing methodologies, and web analytics; able to prioritize opportunities and interpret findings with specialists.
• Ability to translate abstract concepts and business goals into creative strategies, build reusable standards, and coach others.
• Flawless written and verbal English; hands-on expertise in high-converting copy and strategic documentation.
• Willingness to work extended hours and weekends as needed.
• D2C e-commerce experience and understanding of US consumer psychology are good-to-have.

Tools and resources

• Company-provided tools include ChatGPT, Claude, AI agents, bots, plugins, AI projects, and automations such as n8n.
• Department tools, data, assets, and specialist support are provided; the role is expected to use them to automate routine work.

Compensation

• Base salary is up to AED 45,000 per month, with a monthly performance bonus of up to 10% of base salary.
• Annual salary review takes place every January.

Benefits

• Benefits include worldwide health coverage, life and personal accident insurance, 22 working days of annual leave plus UAE public holidays, and an annual return-flight allowance.
• Additional benefits include parking allowance, learning budget, end-of-service gratuity, and a Puffy product discount.
• International hires receive UAE work visa sponsorship, flights, airport transfers, and 14 days of hotel accommodation.

Workplace

• The role is on-site in Dubai, UAE, at the company's office in Dubai Internet City.

Working environment