CRM Manager - Real Estate Developer
Skills
About This Role
**Employment Type:** Full-Time
About the Company
Tomorrow World Real Estate Development is a forward-looking property developer focused on delivering innovative, high-quality residential and commercial projects.
With a strong commitment to customer experience, digital transformation, and sustainable growth, the company aims to redefine real estate engagement across the region.
Role Overview
We are seeking an experienced and strategic CRM Manager to lead the development, implementation, and optimisation of our customer relationship management systems and processes.
This role is critical in enhancing customer lifecycle management, improving sales conversion rates, and driving long-term client retention.
The ideal candidate brings deep expertise in real estate CRM operations, data-driven decision-making, and cross-functional collaboration with sales, marketing, and customer service teams.
CRM Strategy & Implementation
- Design and execute a comprehensive CRM strategy aligned with business objectives.
- Manage and optimize CRM platforms (e.g., Zoho, Microsoft Dynamics, or similar).
- Ensure seamless integration between CRM and other systems (ERP, marketing automation tools, etc.).
Customer Lifecycle Management
- Map and optimize the full customer journey from lead generation to post-sales engagement.
- Develop segmentation strategies to personalise communication and campaigns.
- Implement lead scoring and nurturing frameworks.
Sales & Marketing Alignment
- Work closely with sales and marketing teams to improve lead conversion and pipeline visibility.
- Monitor campaign performance and provide actionable insights.
- Establish KPIs and dashboards for tracking performance.
Data Analytics & Reporting
- Analyse customer data to identify trends, opportunities, and risks.
- Generate regular reports on CRM performance, sales funnel metrics, and customer behaviour.
- Ensure data accuracy, integrity, and compliance.
Team Leadership & Training
- Train and support internal teams on CRM best practices and usage.
- Act as the central point of contact for CRM-related queries and improvements.
- Drive adoption of CRM tools across departments.
Customer Experience Enhancement
- Develop initiatives to improve customer satisfaction and retention.
- Implement feedback loops (NPS, surveys, etc.) and act on insights.
Requirements
- Bachelor’s degree in Business Administration, Marketing, IT, or a related field (Master’s preferred).
- **Minimum 5–6+ years of experience in CRM management within the real estate industry** (developer environment mandatory).
- Proven track record of implementing and managing CRM systems successfully.
- Strong understanding of real estate sales cycles, off-plan and secondary markets.
- Proficiency in CRM tools (Salesforce, HubSpot, Zoho CRM, or similar).
- Advanced analytical skills with experience in data visualisation/reporting tools.
- Excellent communication and stakeholder management abilities.
- Ability to work in a fast-paced, target-driven environment.
Preferred Qualifications
- Experience in UAE/GCC real estate market.
- Knowledge of property management systems and digital marketing tools.
- Certification in CRM platforms or data analytics tools is a plus.
What We Offer
- Competitive salary and performance-based incentives
- Opportunity to work with a high-growth, innovative real estate developer
- Collaborative and dynamic work environment
- Career development and leadership opportunities
How to Apply
Interested candidates should submit their CV along with a brief summary of relevant CRM projects and achievements in the real estate sector.
Experience
- Real Estate Developer : 4 years (Required)
Location
- Dubai (Required)
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