CRM MANAGER
Role Overview
Develops and manages customer relationship strategies to strengthen engagement, retention, conversion, and long-term customer value.
Works with marketing, sales, product, and analytics teams to deliver relevant and timely customer communications aligned with business objectives.
Key Skills for This Role
Full Job Posting
Role Description
Develops and manages customer relationship strategies to strengthen engagement, retention, conversion, and long-term customer value.
Works with marketing, sales, product, and analytics teams to deliver relevant and timely customer communications aligned with business objectives.
Responsibilities
- Design and execute CRM campaigns across relevant channels.
- Manage customer segmentation and analyze customer behavior and lifecycle data.
- Identify opportunities to improve conversion and retention.
- Develop customer journeys, monitor campaign performance, conduct A/B testing, and optimize communication strategies.
- Maintain CRM data quality and coordinate with cross-functional teams.
Qualifications
- Bachelor's degree or above in Marketing, Business, Communications, Data Analytics, or a related discipline.
- Strong understanding of CRM principles, customer lifecycle management, segmentation, and retention strategies.
- Proficiency in data analysis and familiarity with CRM, marketing automation, and customer engagement platforms.
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
- Excellent communication, project management, and cross-functional collaboration skills.
- Strong attention to detail and ability to manage multiple campaigns and priorities.
- Knowledge of digital marketing channels, customer analytics, and A/B testing is an advantage.
- Creative, commercially minded, and highly customer-oriented approach.
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