CRM Executive
Role Overview
Drive customer engagement, retention and lifecycle performance across multiple brands and markets.
The role calls for a hands-on, data-driven and detail-oriented professional experienced in CRM and marketing automation.
Key Skills for This Role
Full Job Posting
Role overview
Drive customer engagement, retention and lifecycle performance across multiple brands and markets.
The role calls for a hands-on, data-driven and detail-oriented professional experienced in CRM and marketing automation.
Key responsibilities
- Build and execute personalized campaigns across email, push, in-app, WhatsApp and SMS.
- Create lifecycle journeys covering onboarding, conversion, retention, reactivation and winback.
- Build customer segments using behavioural, transactional and lifecycle data.
- Track campaign performance, run A/B tests and optimize based on results.
- Manage communication frequency and customer targeting across channels.
- Partner with Product and Data teams to improve tracking, customer events and CRM capabilities.
Requirements
- Hands-on experience with CRM platforms such as Braze, CleverTap, MoEngage, Iterable or Salesforce Marketing Cloud.
- Strong understanding of CRM, lifecycle marketing, segmentation and automation.
- Analytical mindset and experience measuring campaign performance and customer behaviour.
- E-commerce experience is preferred.
- GCC market experience and exposure to Arabic/English campaigns are a plus.
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