Creative Lead, Social

Set creative direction across owned channels and client campaigns — formats, hooks, visual language, edit standards

Be the reference point for what good looks like — in all social-first content, full stop

Lead creative on client work end to end — concepts, treatments, direction from brief through delivery

Turn platform signals into creative decisions, every week — not quarterly reviews, real-time reads

Invent, test, and retire vertical formats — with a written verdict on every experiment, win or lose

Brief and direct creators — so their work hits the bar and still sounds like them

Build the network of personality-led creators — the people, not just the content

Ship AI-assisted format experiments, monthly — this role moves at that pace

Set edit standards with the editor team — and review the flagship cuts yourself

Present creative to clients — bring platform-native thinking straight into the pitch

6+ years making and directing social-first content — with vertical work you can tie directly to performance, not just views

A format or series you invented that others copied — proof you set trends, not just followed them

Real fluency in platform behaviour — you read the signals, you don't guess at them

Experience briefing and directing independent creators — and a creator network you built or grew yourself

Client-facing creative experience — you can hold the room, not just make the work

Deep fluency across the creator landscape — who's rising, who's overexposed, who's worth the call

Daily use of AI tools — this is how the work gets made here

Able to work fully remote — with working overlap across UK and Dubai teams, plus international travel opportunity for shoots