Creative Lead, Dubai
Role Overview
Based in Dubai, the Creative Lead is the senior creative voice for Beautiful Destinations in the Middle East.
The role centers on year-round flagship campaigns for a major client and an academy that develops travel creators.
The position partners closely with the client and works alongside the Head of Creative and Social Creative Lead.
Key Skills for This Role
Full Job Posting
The role
Based in Dubai, the Creative Lead is the senior creative voice for Beautiful Destinations in the Middle East.
The role centers on year-round flagship campaigns for a major client and an academy that develops travel creators.
The position partners closely with the client and works alongside the Head of Creative and Social Creative Lead.
About Beautiful Destinations
Beautiful Destinations is a travel marketing company connecting travel, creator communities, and technology.
The company partners with tourism boards, hotel groups, and travel brands to create content across the traveler journey.
Its AI-enabled content platform is supported by more than a decade of travel performance data.
The company reaches a global travel community and works with creators, filmmakers, and storytellers.
What you'll do
- Develop original campaign ideas and treatments for tourism, hospitality, and government brands.
- Present and sell creative to senior clients, including CMOs.
- Turn proposals into visual treatments and decks quickly, using tools such as Claude Design.
- Select and direct cinematic creators, self-shooting directors, and social creators.
- Build the regional creator network and coach academy creators and mentors.
- Improve the academy curriculum from a filmmaking and craft perspective.
- Maintain quality across films, social, vertical, stills, and emerging formats.
- Set creative principles that help creators work quickly without losing the brand or idea.
- Use AI image and video tools to explore ideas and improve final work while keeping storytelling authentic.
- Share new techniques, tools, and references with the wider creative team.
- Build a creative partnership with the largest client and anticipate future campaign needs.
What you'll bring
- Content-making background, potentially as a creator, self-shooting director, or editor, followed by creative development experience.
- Around eight years of experience is a guide rather than a strict requirement.
- Ability to develop, direct, and oversee cinematic and social-first work.
- Experience presenting creative to senior clients, handling pushback, and winning support for ideas.
- Experience with travel, tourism, hospitality, luxury, or government brands; destination content is a plus.
- Current use of AI image and video tools to explore, visualize, and iterate on work.
- Ability to coach and motivate young creators and help them remain resilient under pressure.
- Strong craft judgment, adaptability, speed, and people skills.
- GCC experience and familiarity with the region are valuable but not essential.
Role fit
The role suits someone who pushes creative work forward, explores new techniques and tools, and enjoys bringing people along.
The role may not suit someone who prefers lengthy development before client feedback, focuses on 360 advertising campaigns, or is wary of AI in creative work.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Beautiful Destinations
Executive Producer
, UAE
Beautiful Destinations is seeking a senior production leader to own delivery of its Middle East programme, including an always-on creator academy and major campaigns. The role covers production planning, budgets, clients
Executive Producer, Dubai
, UAE
Beautiful Destinations seeks an Executive Producer to lead regional production delivery for major client programs, campaigns, and travel-brand projects. The role owns plans, budgets, contracts, production teams, client r
Creative Lead, Dubai
, UAE
Beautiful Destinations is seeking a creative leader to develop and direct campaigns for tourism, hospitality, and government brands across the Middle East. The role calls for creator-led campaign experience, strong clien
Executive Producer, Dubai
Dubai, UAE
Executive Producer
, UAE
Executive Producer, Dubai
, UAE
Creative Lead, Dubai
Dubai, UAE
Creative Lead, Social
, GBR
Creative Lead, Dubai
, UAE