Copywriter
Role Overview
Bilingual Copywriter role with a global creative and social agency in Dubai, working on a high-profile global skincare brand.
Develop culturally relevant Arabic and English copy for a global brand across social, digital, and integrated campaigns.
Key Skills for This Role
Full Job Posting
Role overview
Bilingual Copywriter role with a global creative and social agency in Dubai, working on a high-profile global skincare brand.
Develop culturally relevant Arabic and English copy for a global brand across social, digital, and integrated campaigns.
Responsibilities
- Develop creative copy and campaign concepts in Arabic and English.
- Write social-first content and create copy for campaigns, digital, social, influencer, and wider brand activity.
- Adapt global campaigns and messaging for Arabic-speaking audiences across MENA; ensure Arabic reads naturally and is culturally relevant.
- Collaborate with Art Directors, Designers, Social, and Strategy teams on integrated ideas.
- Develop messaging, headlines, taglines, captions, and brand communications aligned with tone of voice and global guidelines.
- Contribute to brainstorms, present ideas internally and to clients, and follow regional social, cultural, and digital trends.
Ideal candidate
- At least 5 years of Copywriter experience in an agency or creative environment.
- Fluent in written and spoken Arabic and English; strong Arabic writing for MENA audiences.
- Experience creating social-first and digital content and working on global or regional brands.
- Strong understanding of UAE and wider MENA cultural nuances; able to adapt global ideas for the region.
- Creative portfolio demonstrating campaign, social, and digital work.
- Collaborative, detail-oriented, and confident working with brand tone of voice.
- Beauty, skincare, fashion, or FMCG experience is highly desirable.
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