Content Lead
Skills
About This Role
Overview
Create and manage Tania's content calendar across all digital channels: paid social, organic social, push notifications, WhatsApp, SMS, email, and in-app banners.
Write and localize ad copy for Tania's performance marketing campaigns producing variations for A/B testing across platforms and audiences.
Develop CRM content with the CRM Automation Manager onboarding sequences, reorder prompts, win-back messages, and seasonal campaigns relevant to Tania's product lines.
Own Tania's app and web store content: product descriptions for gallon, carton, and coupon offerings, promotional banners, and checkout microcopy.
Maintain Tania's brand voice consistency across Arabic and English.
Track content performance with the Digital and AI Director and CRM Manager correlating copy variations with engagement and conversion metrics for Tania's channels.
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