Creative Content Lead
Skills
About This Role
Overview
Be the creative force Come up with original content ideas not just execute briefs.
Develop content series, hero campaigns, and platform-native programs that brands and audiences actually want to engage with.
Bring fresh thinking every week.
Direct how content comes to life Shape video content from concept through to screen.
Write treatments, guide directors and editors, give clear creative direction on shoots, and review cuts with a critical eye.
You don't need to operate the camera you need to know what good looks like and how to get there.
Live on the platforms Be genuinely native to social TikTok, Instagram, Snap, X, YouTube.
Know the trends, formats, sounds, and creators by instinct, not research.
What you build should feel made for the platform, not adapted to it.
Read the room Stay close to local culture in real time trends, dialect, humour, what's moving in feeds and conversations.
Translate that into content that feels native, not translated.
Build and present the work Craft presentations that sell ideas clean, sharp, visually strong, and built to convince.
Present confidently to senior client stakeholders, including C-level audiences.
Defend creative thinking with clarity, and adjust on the fly when the room pushes back.
Own the day-to-day Run content calendars across multiple clients.
Make sure every post, script, and caption is on-brand, on-time, and on-platform.
Write and edit copy yourself when it matters.br>
Lead a small team Manage content executives and associates.
Review their work, develop their skills, and give them clear direction.
Sharpen the work with insight Use social listening tools and platform analytics to inform content decisions.
Build simple monthly performance frameworks.
Show clients why the work is working.
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