Creative Content Lead

About This Role

Company Description We are Ethos, the fastest growing digital communication group in MENA. We think big and we make big ideas come to life. We are crazy about the digital world and we aim high. We are looking for talented and valued people with interesting and provocative ideas, along with bold and diverse perspectives. Our culture is all about the thriving young team of us in 4 offices around MENA, while we boldly help impact the success of leading brands like McDonald's, General Motors, and American Express.

Job Description We're looking for a Creative Content Lead — someone who can shape ideas, direct how they come to life, and stand in front of clients to sell the work.

You'll be the creative engine across a portfolio of clients. You'll come up with content programs, shape how they look and sound on screen, present them in the room, and own the relationships that turn briefs into bigger conversations.

What stays non-negotiable: deep cultural fluency in this market, instinct for what works on the platforms people actually use here, and strong writing in both Arabic and English.

What You'll Do Be the creative force Come up with original content ideas — not just execute briefs. Develop content series, hero campaigns, and platform-native programs that brands and audiences actually want to engage with. Bring fresh thinking every week.

Direct how content comes to life Shape video content from concept through to screen. Write treatments, guide directors and editors, give clear creative direction on shoots, and review cuts with a critical eye. You don't need to operate the camera — you need to know what good looks like and how to get there.

Live on the platforms Be genuinely native to social — TikTok, Instagram, Snap, X, YouTube. Know the trends, formats, sounds, and creators by instinct, not research. What you build should feel made for the platform, not adapted to it.

Read the room Stay close to local culture in real time — trends, dialect, humour, what's moving in feeds and conversations. Translate that into content that feels native, not translated.

Build and present the work Craft presentations that sell ideas — clean, sharp, visually strong, and built to convince. Present confidently to senior client stakeholders, including C-level audiences. Defend creative thinking with clarity, and adjust on the fly when the room pushes back.

Own the day-to-day Run content calendars across multiple clients. Make sure every post, script, and caption is on-brand, on-time, and on-platform. Write and edit copy yourself when it matters.

Lead a small team Manage content executives and associates. Review their work, develop their skills, and give them clear direction.

Sharpen the work with insight Use social listening tools and platform analytics to inform content decisions. Build simple monthly performance frameworks. Show clients why the work is working.

Qualifications

• 5–8 years in content, social, or creative — agency or in-house brand experience
• Strong cultural fluency in this market — you understand audiences, dialects, humour, and platforms from lived experience
• Fluent in Arabic and English with strong writing in both
• A portfolio that shows original creative content programs, not just executed briefs
• Strong video direction instinct — treatments, shoot direction, edit feedback
• Genuinely native to social platforms — your personal feed proves it
• Confident presenter, with experience building decks that sell ideas and presenting to senior clients (C-level a plus)
• Comfortable being a primary client-facing day-to-day contact
• Experience managing at least 2–3 people, with appetite to lead more
• Comfort with social listening tools (Brandwatch, Sprinklr, Talkwalker) and platform analytics