Creative Content Lead

Company Description

Job Description

What You'll Do

• Be the creative force Come up with original content ideas — not just execute briefs.
• Develop content series, hero campaigns, and platform-native programs that brands and audiences actually want to engage with.
• Bring fresh thinking every week.
• Direct how content comes to life Shape video content from concept through to screen.
• Write treatments, guide directors and editors, give clear creative direction on shoots, and review cuts with a critical eye.
• You don't need to operate the camera — you need to know what good looks like and how to get there.
• Live on the platforms Be genuinely native to social — TikTok, Instagram, Snap, X, YouTube.
• Know the trends, formats, sounds, and creators by instinct, not research.
• What you build should feel made for the platform, not adapted to it.
• Read the room Stay close to local culture in real time — trends, dialect, humour, what's moving in feeds and conversations.
• Translate that into content that feels native, not translated.
• Build and present the work Craft presentations that sell ideas — clean, sharp, visually strong, and built to convince.
• Present confidently to senior client stakeholders, including C-level audiences.
• Defend creative thinking with clarity, and adjust on the fly when the room pushes back.
• Own the day-to-day Run content calendars across multiple clients.
• Make sure every post, script, and caption is on-brand, on-time, and on-platform.
• Write and edit copy yourself when it matters.
• Lead a small team Manage content executives and associates.
• Review their work, develop their skills, and give them clear direction.
• Sharpen the work with insight Use social listening tools and platform analytics to inform content decisions.
• Build simple monthly performance frameworks.
• Show clients why the work is working.
• **Qualifications*** 5–8 years in content, social, or creative — agency or in-house brand experience
• Strong cultural fluency in this market — you understand audiences, dialects, humour, and platforms from lived experience
• Fluent in Arabic and English with strong writing in both
• A portfolio that shows original creative content programs, not just executed briefs
• Strong video direction instinct — treatments, shoot direction, edit feedback
• Genuinely native to social platforms — your personal feed proves it
• Confident presenter, with experience building decks that sell ideas and presenting to senior clients (C-level a plus)
• Comfortable being a primary client-facing day-to-day contact
• Experience managing at least 2–3 people, with appetite to lead more
• Comfort with social listening tools (Brandwatch, Sprinklr, Talkwalker) and platform analytics