Content Creator
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Key skills for this role
About the Role
The Content Creator is responsible for developing engaging, high-quality content across digital platforms to strengthen brand awareness, educate audiences, and support marketing objectives.
Key Skills for This Role
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Job Summary
The **Content Creator** is responsible for developing engaging, high-quality content across digital platforms to strengthen brand awareness, educate audiences, and support marketing objectives.
The role involves content planning, creation, editing, and performance monitoring while ensuring all materials align with the company’s brand identity and communication standards.
Key Responsibilitiescontent Creation & Production
- Develop creative content for social media platforms, websites, campaigns, and marketing materials.
- Create photo, video, short-form videos (Reels/TikTok), graphics, and written content.
- Plan, script, shoot, edit, and publish content according to marketing requirements.
- Create educational and promotional content that communicates company services effectively.
- Ensure all content reflects brand guidelines, tone, and messaging.
Content Planning & Strategy
- Assist in developing content calendars and campaign concepts.
- Research trends, audience interests, and competitor activities to improve content strategy.
- Generate creative ideas to increase engagement, reach, and brand visibility.
- Support marketing campaigns, events, and promotional initiatives.
Brand & Quality Management
- Maintain consistency in branding, visual identity, and communication style.
- Review content accuracy, especially for healthcare and clinical-related information.
- Coordinate with clinical and operational teams for content approvals when needed.
- Ensure compliance with company policies and advertising standards.
Performance Monitoring
- Work with SEO to track content performance metrics such as reach, engagement, views, leads, and conversions.
- Support optimization of content strategies based on audience response.
Collaboration
- Work closely with the marketing and sales team for content creatives.
- Support photo/video production activities, campaigns, and company initiatives.
- Coordinate with external creators, designers, or agencies when required.
Qualifications And Requirements
**License & Certification:** None.
**Education:**Bachelor’s degree in Marketing, Communications, Multimedia Arts, or related field preferred.
**Experience:**Experience in content creation, social media management, or digital marketing.
Knowledge of social media platforms and current content trends.
Skills And Competencies
- Ability to manage multiple projects and deadlines.
- Intermediate skills in photography, videography, video editing, and graphic design tools.
- Strong creativity, storytelling, and communication skills.
Key Performance Indicators (Kpis)
- **Content Output & Consistency** (number of approved contents/month)
- **Content Engagement Rate** (audience interaction & content effectiveness)
- **Audience Growth** (growth of followers and subscribers across platforms)
- **Lead Generation from Content** (number of leads, inquiries generated from posts)
- **Campaign Content ROI / Revenue Contribution** (business impact of campaigns)
Working Conditions
- Location: 202 Capital Golden Tower, Business Bay
- Work Timings: 48 hours/week, 6 days per week (as per UAE labor law)
- May require occasional travels within Dubai
- Probationary Period of 6 months
- Pay: From AED6,000.00 per month
Application Question(S)
- Arabic Female
Language
- Fluent in Arabic and English (Preferred)
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