Content Creator

Job Summary

Content Creation

• Create engaging and creative content for social media platforms, websites, blogs, email campaigns, and marketing materials.
• Develop photo, video, graphic, and written content aligned with the company's branding and marketing strategy.
• Write compelling captions, articles, promotional texts, and other marketing content.
• Plan and execute content shoots, including photography and videography.

Social Media Management

• Manage and update company social media accounts.
• Schedule and publish content according to the content calendar.
• Monitor audience engagement and respond to comments and messages when required.
• Stay updated on social media trends, industry developments, and competitor activities.

Brand Development

• Ensure all content follows brand guidelines and maintains a consistent brand image.
• Collaborate with marketing, sales, and operations teams to create promotional campaigns.
• Support the launch of new products, services, events, and company initiatives.

Content Planning & Strategy

• Assist in developing monthly content calendars.
• Generate creative content ideas to increase audience engagement and brand visibility.
• Research industry trends and identify opportunities for innovative content.

Performance Monitoring

• Track content performance and social media analytics.
• Prepare reports on engagement, reach, and campaign effectiveness.
• Recommend improvements based on performance data.

Qualifications

• Bachelor's Degree or Diploma in Marketing, Communications, Media, Graphic Design, or a related field.
• Proven experience as a Content Creator, Social Media Specialist, or similar role.
• Strong photography, videography, and content editing skills.
• Excellent written and verbal communication skills.
• Creative mindset with strong attention to detail.

• Social Media Management

• Content Writing and Copywriting
• Photography and Videography
• Video Editing (CapCut, Adobe Premiere Pro, Final Cut Pro, or similar)
• Graphic Design (Canva, Adobe Photoshop, Illustrator, or similar)
• Content Planning and Scheduling

• Digital Marketing Knowledge

• Time Management and Organization
• Creativity and Innovation
• Analytical and Reporting Skills

Key Performance Indicators (KPIs)

• Content production targets achieved.
• Growth in social media followers and engagement.
• Increase in brand awareness and audience reach.
• Quality and consistency of published content.
• Timely completion of content plans and campaigns.
• Positive contribution to marketing and sales objectives.

Working Conditions