Cluster E Commerce Manager
Role Overview
Develop, implement, and optimize e-commerce and digital marketing strategies for an assigned hotel portfolio.
Focus on online revenue, direct bookings, website conversion, digital visibility, and the online customer journey.
Work with Revenue Management, Sales, Marketing, Reservations, and hotel leadership to support commercial objectives, brand positioning, and profitability.
Key Skills for This Role
Full Job Posting
Company
Accor operates a network of hospitality brands, hotels, restaurants, and lifestyle destinations.
The company describes a commitment to responsible hospitality, development, and inclusion.
Job Purpose
Develop, implement, and optimize e-commerce and digital marketing strategies for an assigned hotel portfolio.
Focus on online revenue, direct bookings, website conversion, digital visibility, and the online customer journey.
Work with Revenue Management, Sales, Marketing, Reservations, and hotel leadership to support commercial objectives, brand positioning, and profitability.
Key Responsibilities
- Develop cluster-wide e-commerce and digital marketing strategies; manage hotel website content, offers, information, and user experience.
- Grow direct bookings through website optimization, conversion rate optimization, and targeted digital initiatives; monitor traffic, bookings, conversion, and other KPIs.
- Work with commercial teams on online revenue and distribution; monitor online travel agencies, rate parity, promotions, and online merchandising.
- Identify opportunities to improve digital market share, booking value, online performance, guest journey, and brand visibility.
- Plan and optimize campaigns across search engines, social media, display advertising, and other relevant platforms; coordinate seasonal offers, packages, and tactical activities.
- Coordinate with internal teams and external agencies to deliver consistent brand positioning and effective campaigns.
- Ensure compliance with brand standards, digital guidelines, and corporate e-commerce policies.
- Prepare monthly performance reports, benchmark competitors, analyze the market, and present recommendations to hotel leadership and commercial teams.
Qualifications
- Bachelor's degree in E-Commerce, Business Administration, or a related discipline.
- Minimum 3–5 years of relevant experience in digital marketing, e-commerce, or online distribution, preferably in hospitality.
- Experience managing digital marketing for multiple hotels or hospitality properties is an advantage.
- Strong understanding of hotel e-commerce, direct booking strategies, and website conversion optimization.
- Strong analytical, commercial, communication, and project management skills.
- Ability to manage multiple priorities and collaborate across functions.
Additional Information
- Accor describes an inclusive company culture and an ambition to attract, recruit, and promote diverse talent.
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