Cluster Director of Marketing & Communications

Overview

Key Responsibilities

• Develop and execute the cluster-wide Marketing & Communications strategy for FAENA The Red Sea and FAENA Wadi Safar .
• Serve as the strategic marketing advisor to ownership groups, executive leadership, and corporate stakeholders.
• Lead the positioning, launch, and ongoing brand development of both destinations, ensuring alignment with FAENA's global vision and standards.
• Act as the guardian of the FAENA brand, ensuring consistency across all communications, guest touchpoints, campaigns, and partnerships.
• Build and maintain strong relationships with multiple ownership representatives, destination partners, government entities, tourism authorities, and key stakeholders.
• Develop integrated annual marketing plans that support commercial objectives, brand growth, and market share expansion.
• Oversee all marketing, communications, public relations, social media, content, digital marketing, advertising, and creative initiatives across the cluster.
• Lead strategic storytelling initiatives that showcase FAENA's unique blend of luxury, culture, wellness, entertainment, and art.
• Direct the development of pre-opening, launch, and ongoing marketing campaigns for both properties.
• Collaborate closely with Commercial, Revenue, Sales, Operations, Residences, Spa, Culinary, and Events teams to ensure business alignment.
• Identify and cultivate strategic partnerships with luxury brands, cultural institutions, creative collaborators, influencers, and industry leaders.
• Oversee reputation management, media relations, crisis communications, and executive communications strategies.
• Manage external agencies, creative partners, production teams, and media buying agencies to ensure maximum return on investment.
• Develop and oversee annual marketing budgets, ensuring effective allocation of resources and strong commercial outcomes.
• Analyze campaign performance, market intelligence, consumer insights, and competitive trends to inform strategic decision-making.
• Lead, mentor, and develop a high-performing Marketing & Communications team across multiple properties.
• Champion innovation, creativity, and excellence while fostering a culture of collaboration, accountability, and continuous improvement.