Chief Marketing Officer

1.

Strategic Brand Building: Develop and execute a global brand strategy to enhance the exchange's brand influence, trustworthiness, and industry voice in the Web3 field.

Manage brand positioning, visual system, and communication tone to ensure high - level alignment with the innovative spirit of Web3 and its compliant financial attributes.

2.

Market Growth and User Acquisition: Design and optimize user growth models, and lead key market campaigns such as entering new markets and promoting product launches.

Gain a deep understanding of Web3 user segments (retail investors, institutional investors, developers, etc.), and formulate precise marketing strategies to increase conversion rates and lifetime value (LTV).

3.

Web3 Industry Marketing Innovation: Monitor trends in the Web3 industry, and rapidly adjust marketing strategies to seize emerging opportunities.

4.

Market Team and Cross - departmental Collaboration: Coordinate branding, growth, product marketing, public relations, social media, and content marketing teams to establish an efficient collaborative mechanism.

Work closely with product, technology, and compliance teams to ensure that marketing strategies are in line with business goals and regulatory requirements.5.

Global Market Localization Execution: Develop regional marketing strategies (e.g., for North America, Europe, and the Asia - Pacific region), and manage local partners (KOLs, media, communities).

Ensure that marketing content complies with the cultural, linguistic, and regulatory requirements of different regions (e.g., advertising restrictions related to KYC/AML).

and Requirements

1.

Bachelor's degree or above, with a preference for majors in Marketing, Business Administration, or related fields.

2.

At least 8 years of marketing experience, with at least 3 years in a CMO or senior marketing management position.

This information is derived from the CMO position descriptions which commonly require such a level of experience for senior - level marketing roles.

3.

Proven experience in the Web3 industry, such as working in Web3 digital asset exchanges, DeFi protocols, NFT platforms, or Web3 infrastructure companies.

Familiarity with exchange operating models, user profiles, and compliance frameworks is highly preferred.

4.

Demonstrated success in overseas market expansion, especially in North America, Europe, and Southeast Asia.

English as the working language.