Chief Marketing Officer (CMO)

About This Role

Chief Marketing Officer — Job Description

Position summary
Lead the company’s marketing strategy and execution to build brand equity, generate demand, accelerate revenue growth, and drive customer retention across channels and markets. Partner with product, sales, customer success, and executive leadership to align marketing to business objectives.

Key responsibilities

• Develop and own the go‑to‑market and brand strategy: positioning, messaging, value propositions, and differentiation across segments and regions.
• Lead demand generation and growth marketing: pipeline creation, account‑based marketing (ABM), performance channels (paid, SEO, content, email), partner/channel marketing, and lifecycle programs to drive acquisition and expansion.
• Build and scale the marketing organization: recruit, mentor, and manage teams (brand, demand/gen, product marketing, content, PR, events, digital, analytics); set goals, KPIs, and career development plans.
• Own product marketing: launch strategy, pricing support, competitive analysis, sales enablement, battlecards, case studies, and product positioning.
• Lead brand and communications: corporate PR, analyst relations, thought leadership, creative direction, visual identity, and content strategy.
• Drive customer marketing and retention: customer advocacy, references, case studies, community, loyalty programs, and expansion campaigns.
• Align marketing and sales: lead handoffs, lead scoring, attribution models, pipeline measurement, and enablement to improve conversion and forecast accuracy.
• Oversee marketing operations, tech stack, and analytics: CRM/MA integration, attribution, experimentation, data governance, and marketing ROI measurement.
• Manage budget, channel mix, vendor/agency relationships, and resource allocation to maximize pipeline efficiency and brand reach.
• Execute go‑to‑market programs for new products, verticals, or geographic expansion; coordinate launches end‑to‑end.
• Ensure compliance with advertising, privacy, and regulatory requirements in marketing activities.
• Report performance to the executive team and board: KPIs (pipeline, MQL→SQL, CAC, LTV, churn influence, brand metrics) and strategic recommendations.

Required qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree (MBA) preferred.
• 10+ years of progressive marketing experience with at least 5 years in senior leadership (VP/Head of Marketing/CMO) and proven track record driving growth.
• Demonstrated experience in demand generation, brand building, product marketing, and cross‑functional GTM execution.
• Strong analytical skills and experience with marketing analytics, attribution models, and ROI measurement.
• Experience with marketing technology stacks (CRM, Marketing Automation, CDP, analytics) and vendor management.
• Excellent leadership, communication, and stakeholder management skills; ability to present to executives and board.
• Experience scaling teams and operating in fast‑paced growth environments.

Preferred qualifications

• Experience in the company’s industry (SaaS, consumer, fintech, healthcare, enterprise).
• Experience with ABM, channel/partner programs, and international market expansion.
• Background in digital performance marketing, SEO, content strategy, and creative direction.
• Familiarity with product management and close partnership with GTM/sales ops functions.
• Track record of building strong brand identity and thought leadership programs.

Working conditions & perks (example)

• Hybrid leadership role with frequent collaboration across product, sales, and executive teams; travel for key events, conferences, and customer engagements.
• Competitive executive compensation: base salary, performance bonus, equity, benefits, and marketing budget for campaigns and events.

Sample deliverables

• Annual marketing plan and GTM roadmap aligned to revenue targets and product roadmap.
• Brand strategy, creative assets, and unified messaging platform.
• Demand generation programs delivering qualified pipeline and measurable CAC/LTV improvements.
• Product launch plans, sales enablement materials, and customer advocacy programs.
• Marketing dashboards and attribution reports informing channel investment decisions.

Interview focus areas

• Examples of driving measurable growth through demand generation and brand programs.
• Product launch and positioning case studies.
• Building and scaling high‑performance marketing teams and GTM processes.
• Data‑driven marketing, attribution models, and optimizing CAC vs. LTV.

Job Types: Full-time, Permanent

Pay: QAR227.05 - QAR330.15 per hour

Work Location: In person