Chief Marketing Officer (CMO) | Performance Marketing & Pipeline Growth

About This Role

Ecomma is a rapidly growing private equity firm with proven expertise in acquiring ecommerce brands worldwide. We excel in a range of areas that drive genuine results and online growth, including:

• Value Creation : Strategically investing to maximize the potential of our acquired brands.
• Operational Excellence : Leveraging best practices and a seasoned team to optimize brand operations.
• Sustainable Growth : Prioritizing long-term success with sustainable practices.
• Data-driven Marketing Strategies : Using data to tailor marketing campaigns for optimal reach and conversion.

We asked our current team members to tell us what they love about working at Ecomma, and here's what they shared:

• Supporting top-tier brands that truly make a difference in the world.
• Knowing the impact of our expertise (check out our success stories).
• Connecting with C-level executives and leading e-commerce businesses.
• Working in the world's most progressive industry at a firm that prioritizes personal development.
• Enjoying a great atmosphere with fun team outings.
• Having the opportunity for substantial compensation, including lucrative bonuses.
• As Chief Marketing Officer | CMO , you will be the driving force behind Ecomma’s growth engine. Your mission is simple: build and lead a lean, high-performance marketing machine that significantly increases the number of qualified leads entering our pipeline across the UAE and US markets.

This is a highly commercial and performance-focused role. You will take ownership of our paid media, email marketing, social media, SEO, events, and broader demand generation strategy, with the clear goal of doubling qualified lead volume over time. You will work closely with our CCO, COO and leadership team to ensure marketing directly supports sales growth and revenue outcomes.

We are looking for a CMO with a strong online marketing and paid media background. Someone who understands how to win in high-ticket markets, how to build a team, how to move fast, and how to use AI tools and workflows to create a lean and highly effective marketing department.

Are you the next CMO ready to scale Ecomma to the next level?

What you will do

• Own Lead Generation Strategy: Take full ownership of the marketing strategy across the UAE and US markets, with the primary goal of doubling the amount of qualified leads entering our pipeline.
• Drive Paid Media Performance: Lead and optimize performance across Meta Ads, Google Ads, and other relevant paid acquisition channels. You know how to allocate budget, test fast, improve CAC, and scale what works.
• Build a High-Performance Marketing Team: Lead the setup and management of a lean but effective team, including performance marketers, a social media manager, a creative/editor, and additional junior or intern support where needed.
• Align Closely with Sales: Work side by side with the CCO and commercial team to improve lead quality, conversion rates, campaign messaging, market feedback loops, and overall pipeline performance.
• Own Email Marketing & Lifecycle: Build and improve email marketing across lead nurturing, follow-up, reactivation, and broader lifecycle campaigns to increase conversion from lead to call to deal.
• Own Social Media Growth: Build a stronger social media presence that supports authority, trust, brand awareness, and inbound demand. Translate content into commercial results.
• Launch and Scale SEO: Establish SEO as an owned growth channel. Build the strategy, priorities, content direction, and execution process to improve long-term inbound lead generation.
• Lead Events and Launches: Own the planning and execution of events, launch moments, and other brand-building initiatives that help generate attention, authority, and qualified commercial opportunities.
• Implement AI-First Workflows: Bring an AI-first mindset to the marketing department by using AI tools, automations, and systems to improve speed, output, testing, reporting, and team efficiency.
• Track Performance Relentlessly: Set clear KPIs and reporting structures across all channels. You understand that marketing exists to generate measurable business outcomes, not vanity metrics.
• Improve Messaging and Positioning: Continuously refine our offers, campaigns, landing pages, creative direction, and growth messaging to improve qualified lead volume and performance across the funnel.
• Create a Scalable Growth Engine: Build a marketing function that is structured, repeatable, lean, and able to scale alongside the company as we continue to grow.

We operate using Google Workspace, Slack, and Notion. Thus, familiarity and hands-on experience with these platforms are important for this role. The candidate should be fluent in English, with excellent interpersonal, verbal, and written communication skills. A strong commercial instinct, analytical thinking, fast execution, and high ownership are essential.

Tools in use may include Meta Ads Manager, Google Ads, GA4, Google Search Console, Mailchimp and email tools, reporting dashboards, landing page tools, and AI platforms that improve output, speed, and efficiency.

What you bring to the table:

• 5+ years of experience in growth marketing, performance marketing, or digital marketing leadership, ideally in a high-growth environment.
• Proven experience scaling qualified leads through channels such as Meta Ads, Google Ads, email marketing, SEO, and content/social.
• A strong background in paid media and online demand generation, with clear evidence that you know how to turn spend into pipeline.
• Experience leading and managing marketing teams, including performance marketers, creatives, and cross-functional contributors.
• A highly commercial mindset. You understand how marketing should directly support revenue, sales performance, and business growth.
• Experience working in high-ticket, lead generation, investor, acquisition, ecommerce, or similar performance-driven environments is a strong plus.
• Strong analytical skills and confidence with reporting, attribution, testing, and decision-making based on data.
• An AI-first mindset. You actively use AI tools, workflows, and automations to improve marketing output, team efficiency, and speed of execution.
• Excellent organizational skills with the ability to manage multiple channels, campaigns, and priorities at the same time.
• Strong communication skills and the ability to collaborate effectively with sales, leadership, and creative teams.
• A hands-on mentality. You are strategic, but you are also willing to execute, test, fix, and improve directly when needed.
• High standards, strong ownership, and the ability to build a lean and mean team that performs.
• Fluent in English with strong verbal and written communication skills.
• High ethical standards and a commitment to conducting business with integrity.

The position will be filled immediately for the right candidate.

Working at Ecomma is more than just a job. If you believe in seizing the present to enhance your future, you're in the right place. Combining hard work with the right atmosphere is our golden formula. We don't operate with a 9-5 mindset, allowing you to manage your own working hours. We've found this approach yields the best results. Ecomma: a private equity firm you can count on.

Please note: Proficiency in English is required.

Does this opportunity excite you? Are you eager to dive in and unleash your creative finance mind? If you want to be a part of the Ecomma team, send your motivation letter and CV addressed to the respective job title application.

If this role isn't a fit for you but you know someone it might suit, please share it with them - we'd greatly appreciate it!