Group Chief Marketing Officer

About This Role

About Medetone

Medetone is a dynamic and fast-growing online pharmacy that prioritises customer care and innovation in healthcare delivery. We are committed to providing customers a seamless, safe, and efficient service. We offer prescription medications, over-the-counter products, and personalised healthcare services.

Base salary

Up to 450,000 AED per year

Role Overview

We’re seeking an experienced and visionary Chief Marketing Officer to join our senior leadership team on-site in Dubai. Reporting directly to the CEO, the CMO will be a strategic partner.

You will drive measurable business growth through OOH marketing, PR campaigns, and performance marketing, aligning with our rapid expansion across the UK, Europe and Dubai. You will play a critical role in leveraging AI in marketing and growth strategies, increasing market share, building brand awareness, and leading community engagement initiatives.

Key Responsibilities

• Growth Strategy & Leadership: Shape and implement a comprehensive growth strategy aligned with business objectives, driving customer acquisition, revenue growth, and market expansion.
• Integrated Campaign Management: Lead the execution of multi-channel campaigns across PR, OOH, and digital platforms, ensuring consistent messaging and measurable performance.
• Brand & PR Leadership: Develop and execute brand strategy, managing public relations and media outreach to strengthen brand positioning and visibility.
• Community & Market Expansion: Drive initiatives that build and engage communities through partnerships, sponsorships, and strategic activations.
• Performance Marketing & Analytics: Oversee performance marketing initiatives, ensuring campaigns are data-driven and AI optimised.
• Cross-functional Leadership: Collaborate with internal teams across product, operations, and leadership to align growth initiatives with broader business goals.

Requirements Must Have

• Proven experience in public relations, branding, and out-of-home (OOH) campaigns
• Strong background in performance marketing and advertising
• Demonstrated success in launching campaigns that increased market share for the company
• Experience building and engaging communities through partnerships and activations
• Minimum 10+ years of senior marketing or growth leadership experience
• Experience leveraging AI in marketing and growth strategies

Technical Skills

• Experience across digital marketing platforms and advertising channels
• Strong understanding of creative tools and marketing technologies
• Expertise in brand development and campaign execution

Leadership & Soft Skills

• Proven ability to lead cross-functional teams
• Strong management, communication, and decision-making skills
• Highly driven, confident, and adaptable in fast-paced environments

Nice to Have

• Background in healthcare, wellness, or e-commerce industries

Benefits Why Work With Us?

At Medetone, we are committed to creating a dynamic, innovative workplace where every team member has the opportunity to make a real impact. You’ll be joining a rapidly growing company and working alongside a hardworking and talented team that’s at the forefront of healthcare innovation, with the chance to contribute to exciting projects that are transforming patient care.

What We Offer

• Access to cutting-edge technology and tools to support your work
• Competitive Salary
• A Collaborative and Inclusive Team Culture
• Pension scheme
• Employee discounts on our healthcare products
• Opportunities for personal and professional development within a forward-thinking company

This is a unique opportunity for a strategic and results-oriented marketing professional to make a significant impact in a fast-growing healthcare organisation. If you’re ready to lead and drive excellence, we’d love to hear from you!