Chief Marketing Officer

About This Role

About Medetone

Medetone is a dynamic and fast-growing online pharmacy that prioritises customer care and innovation in healthcare delivery. We are committed to providing customers a seamless, safe, and efficient service. We offer prescription medications, over-the-counter products, and personalised healthcare services.

Role Overview

We’re seeking an experienced and visionary Chief of Marketing Officer to join our senior leadership team on-site in Dubai. Reporting directly to the CEO, the CMO will be a strategic partner. You'll have experience driving measurable business growth through OOH Marketing, PR campaigns, e-commerce platforms, online pharmacy operations and digital channels aligning it with our rapid growth across our UK, Europe, US and Dubai pharmacies and have an ambition to lead in healthcare innovation.

Key Responsibilities

• Growth Strategy & Leadership: Shape and implement a growth strategy aligned with business objectives, leading initiatives across customer acquisition, brand awareness (OOH & PR), and revenue generation to drive scalable business growth.
• Integrated Campaign Management: Oversee the development of multi-channel campaigns, ensuring consistent messaging and coordination across digital and social platforms.
• Partnerships & Media Relations: Build and maintain relationships with media partners and key stakeholders to amplify brand reach and support PR objectives.
• Brand Management & Positioning: Oversee the brand strategy , ensuring consistent messaging and visual identity across all marketing channels to strengthen market perception.

Requirements

Requirements

• OOH & PR Expertise: Demonstrated experience planning and executing out-of-home and public relations campaigns.
• Team Leadership: Proven leadership of global performance marketing within a high-growth ecommerce or pharmaceutical brand.
• E-Commerce Revenue Growth: Develop and execute a comprehensive e-commerce growth strategy for online pharmacy platforms such as Shopify. Drive customer acquisition, retention, and lifetime value across digital channels.
• Shopify & Digital Platform Management: Lead the development and optimization of the company’s Shopify ecosystem.
• Adaptability: Thrives in a fast-paced, evolving environment and is adept at navigating complex organisational landscapes with agility.
• Creative & Brand Awareness: Strong understanding of brand building, management, and campaign development.

Benefits

Why Work With Us?

At Medetone, we are committed to creating a dynamic, innovative workplace where every team member has the opportunity to make a real impact. You’ll be joining a growing company that’s at the forefront of healthcare innovation, with the chance to contribute to exciting projects that are transforming patient care.

What We Offer

• Competitive Executive Salary
• Performance-Based Bonus Opportunities
• Access to Advanced Operational Tools and Technology
• Opportunities for Professional Growth and Development
• Global marketing ownership and high autonomy

This is a unique opportunity for a strategic and results-oriented operations professional to make a significant impact in a fast-growing healthcare organisation. If you’re ready to lead and drive operational excellence, we’d love to hear from you!