Business Intelligence Manager

Role overview

Strategic insights and operations

• Develop and manage the consumer strategic insights agenda to support market KPIs and assess business levers.
• Conduct consumer research and data analysis to guide decisions and long-term growth.
• Build and improve systems and methodologies for consistent insight delivery aligned with business objectives.
• Create market planning scenarios incorporating pricing, taxation, market size, marketing and sales investments, and financial inputs.
• Develop tools to measure marketing and commercial program efficiency and effectiveness across teams.
• Build outlet-targeting tools for Field Marketing and Business Development using GIS, trade segmentation, and planning.
• Improve dashboards that track and improve business development team efficiency.
• Assess brand performance using Nielsen, TME, and consumer tracker data.
• Manage consumer insight trackers and ad hoc research, with possible future CRM integration.
• Evaluate product performance and support innovation with consumer and product testing insights.

Data access and stakeholder partnership

• Ensure personnel can access relevant data in the right format and frequency to support discussions and decisions.
• Partner with the GM, Marketing Director, Sales Director, and Marketing & Sales team to promote data adoption across the organization.

Requirements

• Bachelor’s degree in marketing, business administration, or equivalent.
• 12+ years of relevant experience in managerial strategic insights and business intelligence positions, including at least 2 years leading an SI&BI function.
• Experience in other markets is a plus.
• Fluency in English; Arabic is a plus.