Business Intelligence Manager

Role overview

Strategic insights and business intelligence

• Develop and manage the Consumer Strategic Insights agenda to support market KPIs and assess key business levers.
• Conduct consumer research and data analysis to guide business decisions and long-term growth.
• Build and improve systems and methodologies for consistent, business-aligned insight delivery.
• Create a market model for business planning scenarios using pricing, taxation, market size, marketing and sales investments, and financial inputs.
• Develop tools to assess the efficiency and effectiveness of marketing and commercial programs.
• Build GIS, trade segmentation, and planning tools to help Field Marketing and Business Development target outlets.
• Enhance dashboards to track and improve business development team efficiency.
• Use Nielsen, TME, and consumer tracker data to assess brand performance.
• Manage consumer insight tools, including trackers and ad hoc research, with potential future CRM integration.
• Evaluate product performance and support innovation with Nielsen data, ad hoc research, and consumer or product testing insights.

Data access and stakeholder partnership

• Ensure personnel have relevant data in the right format and frequency to support discussions and decisions throughout the organization.
• Partner with the General Manager, Marketing Director, Sales Director, and Marketing and Sales team to encourage data adoption and use.

Candidate requirements

• Bachelor's degree in Marketing, Business Administration, or equivalent.
• 12+ years of relevant experience in managerial Strategic Insights and Business Intelligence positions, including at least 2 years leading an SI&BI function.
• Experience in other markets is a plus.
• Fluency in English is required; Arabic is a plus.

Selection process

• If selected, candidates can expect a phone screening, assessment tests, interviews, and an offer process; the stages may vary by role type.

About JTI