Business Intelligence Manager

Role overview

Strategic insights and data management

• Develop and manage the Consumer Strategic Insights agenda to support market KPIs and assess business levers.
• Conduct consumer research and data analysis to guide business decisions and long-term growth.
• Build and manage systems and methodologies that deliver insights consistently and align with business objectives.

Operational responsibilities

• Create business-planning market models incorporating pricing, taxation, market size, marketing and sales investments, and financial inputs.
• Develop tools to assess marketing and commercial program efficiency and effectiveness.
• Build GIS, trade-segmentation, and planning tools to target outlets for Field Marketing and Business Development teams.
• Enhance dashboards that track and improve Business Development team efficiency.
• Use Nielsen, TME, and consumer trackers to assess brand performance.
• Manage consumer trackers and ad hoc research, with potential future CRM integration.
• Evaluate product performance and support innovation with Nielsen data, research, and consumer or product testing insights.

Data access and adoption

• Ensure personnel can access relevant data in the right format and at the right frequency to support discussions and decisions.
• Partner with the GM, Marketing Director, Sales Director, and Marketing & Sales team to encourage data adoption across the organization.

Requirements

• Bachelor's degree in Marketing, Business Administration, or equivalent.
• 12+ years of relevant managerial experience in Strategic Insights and Business Intelligence, including at least two years leading an SI&BI function.
• Experience working in other markets is a plus.
• Fluency in English; Arabic is a plus.

Selection process

• If selected, candidates can expect a phone screening, assessment tests, interviews, and an offer process, typically within 1–3 weeks after the posting closes.