Business Intelligence Manager

Role overview

Strategic insights and data management

• Develop and manage the Consumer Strategic Insights agenda to support market KPI achievement and assess critical business levers.
• Conduct consumer research and data analysis to guide business decisions and long-term growth.
• Build and manage systems and methodologies for consistent delivery of insights aligned with business objectives.

Operational responsibilities

• Create market-planning scenarios incorporating pricing, taxation, market size, marketing and sales investment, and financial inputs.
• Develop tools to assess marketing and commercial program efficiency and effectiveness across teams.
• Build GIS, trade-segmentation, and planning tools to help field marketing and business development teams target outlets.
• Enhance dashboards to track business development team efficiency.
• Use Nielsen, TME, and consumer-tracker data to assess brand performance.
• Manage consumer insight trackers and ad hoc research, with potential future CRM integration.
• Evaluate product performance and support innovation using consumer and product testing insights.

Data access and adoption

• Ensure relevant personnel can access data in suitable formats and at appropriate frequencies to support discussions and decisions.
• Partner with the GM, Marketing Director, Sales Director, and marketing and sales teams to encourage broad data adoption and use.

Requirements

• Bachelor's degree in Marketing, Business Administration, or equivalent.
• 12+ years of relevant managerial experience in strategic insights and business intelligence, including at least two years leading an SI&BI function.
• Fluency in English.
• Experience in other markets is a plus; Arabic is also a plus.

Selection process

• The stated selection process may include a phone screening, assessment tests, and interviews.