Business Development Manager (BDM) - Emerging Markets
About This Role
- Identify priority countries, growth segments, and key product opportunities across EP (mapping systems, ablation, diagnostic catheters, accessories).
- Develop and execute regional business development strategies across Emerging Markets.
- Own the EM Conversion Accounts program, including account segmentation, KPIs, playbooks, and execution with country teams.
- Partner cross functionally with Sales, Marketing, Capital, Finance, and Education teams.
- Lead planning, coordination, and execution of Abbott PFA solution launches across EM.
- Deliver product training, demonstrations, and value based positioning with customers.
- Act as the central EM coordinator for PFA and the EM point of contact for the LAAO EMEA Leader.
- Track account readiness, optimize timelines, and lead LMR and FMR processes.
- Own EM brand strategy for Abbott PFA solutions, tailored to local market needs and compliance.
- Own market models and inputs for LBE and Strategic Planning cycles.
- Analyze market trends, reimbursement frameworks, and competitive dynamics.
- Lead EM pricing strategy and support tender and contract solutions.
- Drive capital equipment business development, installations, and market share growth across EM.
- Lead, coach, and develop a regional team, fostering accountability, ownership, and high performance.
- Manage senior stakeholder communications and regional customer engagement.
- Ensure compliance with Abbott ethics, SOPs, and regulatory requirements.
- Travel extensively across the region (50%+).
- Minimum 5 years experience in a senior commercial and/or management role within the medical device industry, preferably Electrophysiology.
- Extensive knowledge of the EP medical device market and therapies.
- Proven experience leading teams in complex, matrix, and emerging market environments.
- Strong expertise in EP workflows, device support, and education/training delivery.
- Customer facing experience with EP healthcare professionals.
- Solid understanding of PFA market drivers, reimbursement, and healthcare systems.
- Knowledge of the Abbott EP portfolio strongly preferred.
- Strategic, analytical, and results driven leader with excellent communication skills.
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