Business Development Coordinator (B2C)
Skills
About This Role
Overview
- Support outreach activities (calls and emails), focusing on lead qualification, nurturing, and reactivation based on data insights and recruitment priorities
- Act as the central coordination point for lead data, ensuring alignment across Marketing, Recruitment, and Program teams
- Manage incoming leads across all channels, ensuring timely responses, accurate data capture, tagging, segmentation, and high engagement standards
- Monitoring daily lead flows, ensuring prompt assignment and consistent follow-up by Recruitment Managers
- Consolidate, clean, and structure data from multiple sources to enable accurate reporting and analysis
- Maintain and enhance dashboards and reporting tools to provide real-time visibility on pipeline health, lead status, and conversion performance
- Conduct in-depth analyses of lead behavior, conversion trends, and campaign effectiveness, generating actionable recommendations
- Monitor marketing campaign performance and highlight optimization opportunities
- Ensure data governance and compliance, maintaining accuracy, confidentiality, and proper documentation
- Coordinate with the front office to manage incoming calls and walk-in prospects, ensuring a seamless candidate experience
- Liaise with the Finance department to track and monitor scholarship and grant budgets
- Maintain up-to-date knowledge of all degree programs to effectively support candidate engagement
- Ensure timely and professional responses to all incoming inquiries across platforms
Qualifications
- Bachelor s degree in business or related field
- 5+ years of work experience in sales or business development
- Advanced level in MS Pack Office (Word, PowerPoint, Excel)
- Experience with CRM systems, ideally Salesforce
- Proficient in database management and strong analytical skills
- Excellent verbal and written communication skills in English and Arabic; proficiency in French is an advantage
- Attention to detail and commitment to delivering high-quality results
- Strong organizational and time management skills, capable of handling multiple tasks and projects simultaneously, while prioritizing stakeholder needs
- Ability to work effectively across teams and departments
- Proven problem-solving capacity, with the ability to anticipate challenges, proactively identify potential issues and develop effective solutions
- Demonstrated ability to handle confidential information with discretion and professionalism
- Flexibility to adapt working hours to business needs
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