Business Analyst, Experience
Role Overview
The Business Analyst, Experience supports planning, design, and delivery of complex transformation initiatives.
The role works across business, technology, operational, digital, and commercial teams to define future-state experiences and support successful implementation.
The work aims to improve guest experience, operational effectiveness, and business capabilities.
Key Skills for This Role
Full Job Posting
Work arrangement
- The role requires in-person collaboration up to five days per week; the arrangement may change based on business requirements.
Role overview
The Business Analyst, Experience supports planning, design, and delivery of complex transformation initiatives.
The role works across business, technology, operational, digital, and commercial teams to define future-state experiences and support successful implementation.
The work aims to improve guest experience, operational effectiveness, and business capabilities.
Key responsibilities
- Support transformation initiatives from discovery through implementation; clarify objectives, scope, and desired outcomes with program managers, sponsors, and stakeholders.
- Gather, analyze, document, and validate business, operational, and technology requirements; assess current processes and define future-state workflows and designs.
- Create process maps, journey maps, business cases, requirements documents, functional and technical specifications, and solution recommendations.
- Facilitate workshops and working sessions; build stakeholder alignment and resolve issues, bottlenecks, and dependencies.
- Partner with technology teams, vendors, architects, and delivery teams; support Agile and Waterfall delivery, testing, operational readiness, implementation, and issue resolution.
- Assess impacts on guest experience, frontline teams, operations, technology, people, policies, and processes; support process redesign and organizational readiness.
- Support governance materials, risk and change activities, benefits tracking, and measurement of outcomes after implementation.
Required qualifications
- 3–7 years of experience in business analysis, process analysis, product analysis, consulting, or a similar role.
- Experience supporting technology-enabled transformation projects and facilitating stakeholder workshops and requirements sessions.
- Strong requirements gathering, process mapping, and business documentation skills; experience creating documentation with Visio, Miro, Lucidchart, or similar tools.
- Ability to work across stakeholder groups and manage competing priorities; strong analytical, problem-solving, and critical-thinking capabilities.
- Strong verbal, written, and presentation communication skills; working knowledge of Agile and Waterfall methodologies.
- Bachelor's degree in business or a technology-related field.
Preferred qualifications
- Experience in airline, travel, hospitality, retail, or other service-based industries is preferred.
- Digital product, customer experience, loyalty, e-commerce, retailing, or operational transformation experience is preferred.
- Familiarity with customer-facing technology, mobile apps, CRM/CDP systems, loyalty programs, enterprise platforms, or large-scale transformation is preferred.
- Experience alongside Agile development teams and technology delivery organizations is preferred.
- IIBA, CBAP, CCBA, PMI-PBA, CAPM, Agile, Scrum, Lean, or related certifications are preferred.
Benefits
- WestJet offers travel privileges for employees and family, savings and benefit programs, and a competitive total rewards package.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at WestJet Airlines
Intermediate Analyst
Calgary, CAN
WestJet is seeking an intermediate analyst to administer, support, and improve its enterprise ServiceNow platform. The role requires at least two years of related experience, hands-on ServiceNow administration, and skill
Intermediate Product Owner, WestJet App - 12 Month Term
Calgary, CAN
WestJet is seeking an intermediate product owner to lead mobile app capabilities from discovery through delivery and optimization. Candidates typically have 6+ years in product ownership, product management, business ana
Intermediate Analyst, Operational Analytics
Calgary, CAN
WestJet is seeking an Intermediate Analyst to build operational reporting and analyze airline performance, including delays, turnaround times, and aircraft utilization. Candidates need strong analytical and cross-functio
Senior Manager - Operational Data Services
Calgary, CAN
WestJet is seeking a senior leader to set strategy and oversee operational data platforms, integrations, production operations, and a multidisciplinary team. The role requires 10+ years in data engineering or related ent
Manager, Data & AI Governance & Enablement
Calgary, CAN
WestJet seeks a manager to build and lead enterprise data and AI governance capabilities, embedding practical controls, processes, and tools across the organization. Candidates need 8+ years in governance or related fiel
Pricing Analyst
Calgary, CAN
WestJet is seeking a Pricing Analyst to own pricing strategy for part of its flight network and optimize revenue. The role requires analytical and problem-solving ability, experience in analysis or business decision-maki
Technical Lead
Calgary, CAN
WestJet is seeking a Technical Lead to guide technical delivery across complex projects and programs, coordinating teams from planning through implementation and operational handoff. Applicants need 8+ years in technolog
Senior Analyst, Ancillary Revenue - 18 Month Term
Calgary, CAN
WestJet is seeking a senior commercial analyst to own an ancillary revenue portfolio and improve its financial and customer performance. The role combines complex data analysis, business-case development, pricing and pro
Intermediate Analyst
Calgary, CAN
Intermediate Product Owner, WestJet App - 12 Month Term
Calgary, CAN
Intermediate Analyst, Operational Analytics
Calgary, CAN
Senior Manager - Operational Data Services
Calgary, CAN
Manager, Data & AI Governance & Enablement
Calgary, CAN
Pricing Analyst
Calgary, CAN
Technical Lead
Calgary, CAN
Senior Analyst, Ancillary Revenue - 18 Month Term
Calgary, CAN